International Brand Senior Manager

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International Brand Senior Manager

 

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, and São Paulo, Brazil. http://www.indigoag.com/



Responsibilities:

Ensures brand consistency across all global touchpoints (owned channels, digital communication, collateral, events, PR, internal communications, etc.)

  • Seen as the representation for international marketing in the global office


Travels to the regions and understands local markets & strategy and roadmap of upcoming marketing campaigns


Sets the agenda for and leads international communications and branding meetings across all markets

  • Outlines and sets up a process for engaging international marketing teams in a holistic process for ongoing alignment and collaboration, from yearly planning to ongoing sharing of global and regional assets, campaigns, results, learnings and best practices, etc.

 

Understands the global/US channel strategy, partners, processes, and infrastructure in order to serve as a liaison between the markets and global

  • Understands key audiences in each market and their differing needs


Understands the Indigo and Terraton brand as well as Indigo’s corporate tone and voice

 

Competencies:

  • Highly cross-functional 
  • Clear understanding of marketing, communications and brand activities
  • Clear communicator
  • Ability to create processes from scratch
  • Personable 
  • Willingness to share key insights and learnings across teams
  • Process Driven
  • Ability to execute at pace 
  • Able to get things done across teams, without necessarily being the executor
  • Problem solving oriented
  • Multitask execution
  • Strong leader
  • Results driven


Qualifications:

  • 5-7 years of work experience 
  • Experience working in a global brand & marketing organization 
  • Experience working in both a global and local capacity at a global organization, nice to have
  • Proficient in Spanish and/or German, preferred 
  • Experience in international teams
  • Integrated marketing or project management experience, nice to have







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Location

On the edge of Charlestown, we are within walking distance to restaurants and bars. The Sullivan Square T and bus stop is also right next door! We are currently working remote/hybrid with the exception of our fantastic Biotrinsic team who work from the office and lab space here.

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