HTML Specialist
TripAdvisor Restaurants provides a unique, global work environment that captures the speed, innovation and excitement of a startup, at a thriving, growing and well-established industry brand. At TripAdvisor, you will be part of a dynamic, fun, and energetic team where you can immediately make meaningful contributions. We are looking for an experienced marketing professional to join our team as Restaurant B2B Marketing Operations Specialist.
Reporting to the Sr. Manager of Restaurant Marketing, this position has primary responsibility for implementing programs supporting the development of TripAdvisor’s relationship with its community of restaurant owners.
Responsibilities:
- Assist in the execution of demand gen campaigns that contribute to larger restaurant owner sales and engagement goals.
- Development of responsive HTML emails and landing pages.
- Leverage ExactTarget (part of Salesforce Marketing Cloud) tools and scripting language to deliver highly dynamic and personalized content.
- Work with marketers, engineers and product managers to understand key campaign parameters and inputs, such as subscriber audience, program frequency, degree of personalization and overall creative approach.
- Work with back-end developers to understand and optimize data structures used to drive personalization.
- Test email rendering for consistency across all email clients (Gmail, Outlook, Mobile, etc.).
- Coordinate asset translation and QA in 30 languages, ensuring proper localization and display.
- Segment email audiences for relevant content.
- Traffic on-site marketing banners via in-house Content Management System.
- Work with SEO and SEM teams to manage and optimize restaurant-specific campaigns
- Coordinate and maintain email calendar across various campaigns.
- Lead the measurement of managed programs – including developing a testing strategy and executing the testing of subject lines, copy, messaging, and design elements within email communications
- Stay up to date with latest email best practices, including responsive development and cross-client compatibility.
Required Skills/Experience:
- Strong technical skills including expertise in HTML and CSS
- ExactTarget or similar marketing automation tools
- Demonstrable ability to work with various martech vendors and manage complex requirements
- Solid programming and problem-solving skills
- Experience coding in tables
- Knowledge of cross-browser/email client limitations and code fixes/hacks
- Experience in coding responsive design and mobile optimization techniques
- Ability to work effectively in a fast paced, entrepreneurial environment
- Ability to multi-task, prioritize and manage workload
- University degree (or equivalent)
Desired Skills (at least one of the following):
- Email development experience (experience working with ExactTarget / Salesforce a plus); familiarity and knowledge of email marketing, including deliverability and rendering best practices ideal
- Experience/familiarity with Litmus testing tools
- Knowledge of scripting languages, i.e. JavaScript, Python, Bash, etc.
- Experience with SQL and relational databases
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