Head of Marketing, Boston

This is a content/social media lead generation focused position for someone experienced in start ups!

Do you want to use your growth marketing skills for a rapidly growing, revenue-producing start up which helps improve workplace culture and cultivates the opportunity for transparency and continuous improvement?

You will help communicate our solutions and technology through powerful messaging for a broad audience of prospective and current clients, media, and the U.S. We are searching for a creative, thoughtful, and precise storyteller who will deftly translate technical concepts into an empathetic narrative. As our Content Marketing Manager, you will execute a high-impact lead generation strategy, focused on content and social media. You will be a fundamental link between product, operations and revenue teams to streamline brand messaging and value proposition.

Head of Marketing Responsibilities

· Own story and messaging, from our internal employees to the end customer.

· Own content for full product suite, including current offerings and future hardware upgrades/releases

· Develop and expand our content library including blogs, contributed articles, and case studies, white papers, video content, etc.

· Collaborate with Leadership, Product, Sales, Operations and Regulatory to unify and promote company messaging

· Develop, project manage, and track targeted content campaigns to drive engagement with prospects and customers

· Build and develop sales and marketing collateral to support lead and deal cycles and overall brand awareness

· Work with customers to create testimonial and case study content for use in sales and marketing

· Pinpoint and communicate compelling industry events and trends to turn into powerful sales tools

· Strategize with event marketing teams on effective content campaigns to drive awareness of industry event presence and increase engagement

· Identify and execute on areas of thought leadership, both from our company directly as well as in collaboration with external partners

Head of Marketing Requirements

· 3+ years of solid marketing experience, focused on lead generation, content and social media

- Start up experience

· Demonstrated experience managing and executing on a robust content calendar

· Exceptional and creative verbal and written communication skills; experience with formulating narratives with complex topics

· Experience working cross-functionally with Sales and Operation organizations

· Self-starter with the ability to make significant progress with minimal direction

· Collaborative team player excited to work on big problems

· High level of creativity and ability to think outside the box

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