Director of Retention & Lifecycle Marketing

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Do you want to be part of Boston’s hottest up and coming startup? Insurify is one of the fastest-growing MIT FinTech startups and has been recognized as a global Top 100 InsurTech company. We’re changing the way millions of people compare and buy insurance with artificial intelligence, technology, and superior product design.

Our team is highly analytical, fast-moving, and focused on one thing: getting more people to compare insurance quotes using Insurify.

Join us if you like

  • $1.3 Trillion market opportunity
  • MIT alumni founders
  • Female-led startup
  • $130M total funding
  • Strong leadership team from Kayak, Amazon, Wayfair, Microsoft, Allstate, GEICO, Liberty Mutual, Zillow

How you will make an impact

  • Join Insurify’s rapidly growing team and play a central role in shaping the company’s direction and growth
  • Manage the Growth and Retention Marketing program to deliver against our aggressive growth and engagement goals
  • Drive strategic growth initiatives focused on onboarding, acquisition, conversion, activation, retention, engagement, and more
  • Lead team in conceptualizing, creating, and executing on new email initiatives via automated and personalized email marketing programs, push notifications, and in-app messaging
  • Experiment rapidly, employing a test and learn framework and rigorous statistical analysis. Drive new learnings across all dimensions of Marketing.
  • Analyze campaign performance to identify trends and new opportunities for growth. Define and monitor KPIs to be able to react to changes quickly and decisively
  • Collaborate with cross-functional teams including Design, Product, Engineering, and Analytics to optimize campaign performance

What you need to succeed

  • Bachelor’s degree required, preferably in quantitative field
  • 7+ years of relevant marketing experience building and/or leading Marketing campaigns, multi-channel acquisition, and user engagement
  • Preference for Klaviyo experience (preferably Klaviyo-certified) or similar platforms
  • Strong analytics and data-driven background, demonstrating the ability to understand key performance drivers and the ability to execute against findings
  • Ability to thrive in a high-growth, entrepreneurial, and ambiguous environment
  • Excellent oral and written communication skills, with the ability to tailor communication style based on the audience
  • Advanced Excel skills required; SQL skills are a plus

Benefits

  • Competitive compensation
  • Generous stock options
  • Health, Dental Coverages
  • 401K plan with match
  • Unlimited PTO
  • Generous company holiday calendar
  • Learning & Development Stipends
  • Paid Family Leave
  • Social impact volunteer time and donation matches
  • Catered lunches in the office
  • Free snacks and beverages every day in office
  • Free swag
  • Curated birthday treat

We are proud to be an Equal Employment Opportunity and Affirmative Action employer.

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Location

222 Third Street #1320, Cambridge, MA 02142

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