Head of Communications - Remote at Vista

| Greater Boston Area | Remote
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Who We Are:
Vista's Customer Experience and Marketing organization serves, inspires and delights customers - and helps others in our organization do the same. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. We know our customers' needs and we strive to exceed their expectations. Touching every element of the business, we're here to grow and build the Vista brand, reach new audiences and offer the best possible experience for every customer.
This key role, reporting to our VP of Brand, will be responsible for our PR strategy and execution in service of establishing Vista as the marketing and design partner for small businesses. Specifically, you will be tasked with defining how we leverage earned channels to establish Vista as a Marketing and Design expert and thought-leader for small businesses, designers and consumers alike.
As we continue to scale, we are looking for a talented leader with a passion for storytelling, a strong network of media contacts / relationships, and a proven ability to drive strong results on Brand KPI's. The ideal leader will have significant experience building a best-in-class PR engine in a matrixed, global organization.
What You Will Do:
  • Continue to elevate the PR / Comms strategic practice within Vista, including championing growth and development of our existing team and helping to grow processes, skillsets and capabilities, such as corporate communications, proactive long-term pitching, and local and trade PR.
  • Partner with local + global PR agencies around the world in key markets to help position Vista on both short-term and long-term basis.
  • Craft a robust PR strategy and vision inclusive of what stories we are prioritizing, how we leverage earned channels for both evergreen and campaign-specific strategies, and how we combine both internal and external resources to maximize impact.
  • Create evergreen programs for Vista as a visible advocate for Small Businesses and Designers / Creators by utilizing such levers as 99designs by Vista.
  • Collaborate with Go-To-Market, Integrated Media / Partnerships and Creative teams to define the role of PR in achieving both evergreen and campaign-specific objectives, and inform decision-making regarding key stories to tell across Marketing channels.
  • Develop key members of Vista's senior leadership into the spokespeople for the industry by building their social presence, media engagement preparedness, and thought leadership; own outward-facing Executive Communications and Thought-Leadership opportunities, including conference activations and speaking engagements, interviews, feature quotes, etc.
  • Collaborate with the Cimpress Communications team to represent the Vista story as part of the overall Cimpress narrative.
  • Develop PR performance and insights analysis in partnership with CCI and DnA to inform optimization opportunities.

Your Qualifications:
  • 10+ years leading PR / Communications for a global brand.
  • Fantastic network of international media contacts.
  • Experience managing a growing, international internal team and leading external global agencies as-needed.
  • Track record of effectively partnering with executives and agencies.
  • Ability to communicate strategy effectively to colleagues and leadership.
  • Strong interpersonal and leadership skills; ability to effectively interface and influence at all levels
  • Personal passion for and interest in small businesses.

Why You'll Love Working Here:
Being at Vista means that you don't see work as just a building, a desk or a manufacturing floor. You see it as a chance to take a step forward in your career journey - and your life. We strive to give you everything you need to learn, grow, and succeed. Through innovation, collaboration, and perpetual exposure to what's next, we're always pushing boundaries and broadening our horizons. We embrace the chance to operate outside of our comfort zone to discover what we're capable of. Some might call that a challenge; we just call it another great day at work.
Remote First-Culture:
In 2020, Vista adopted a Remote-First operating model and culture. We heard from our team members that having the freedom, autonomy and trust in each other to work from home and, the ability to operate when they are most productive, empowers everyone to be their best and most brilliant self. Vista also provides collaboration spaces for team members to work physically together when it's safe to do so or believe in office working will deliver the best results. Currently we are enabled to hire remote team members in over 20 US States as well as several countries in Europe: Spain, Germany, UK, Czech Republic, the Netherlands and Switzerland.
About Us:
As an e-commerce powerhouse, Vista is a dynamic organization that maintains an exciting, entrepreneurial culture. With founder Robert Keane's return as CEO, we've renewed our focus on empowering and helping small businesses. To do this, we create customer value (and delight) through accessible, cutting-edge technology. We thrive on providing opportunities for exploration, collaboration, innovation and growth - for both our customers and our team.
Equal Opportunity Employer:
Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.
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Nearest Major Market: Boston
Job Segment: Work from Home, Contract
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • AWSDatabases
    • SmartsheetManagement
    • OutlookEmail

Location

Vista is a Remote-First organization with ability to hire in over 17 countries globally!

An Insider's view of Vista

How would you describe the company’s work-life balance?

Moving to a remote-first environment has really helped my work-life harmony, (having three children under the age of 8 can be a challenge in itself!) and as an award-winning company for flexible, remote work I was drawn to want to be a part of this.

Craig Fish

Channel Marketing Manager

What projects are you most excited about?

Vista is building an awesome new website using world class microservices architecture, working on many innovative and challenging projects and building a variety of data products. We are a very agile company and work in teams of data product owners, data scientists and data engineers. We are consistently improving ourselves and data products.

Dorina Alimadhi

Lead Data Engineer

How does the company support your career growth?

I have recently taken up a new role in Brand Activations, having worked in Marketing for two years at Vista. Remote-first removed so much pressure from the process. Asynchronous and remote work has also helped me remain in work while having a baby. Without remote-first, I would have felt more pressure to leave work to be the primary caregiver.

Stephanie Tzortzis

Program Manager, Brand Activations

How do you make yourself accessible to the rest of the team?

My favorite session of the week is the open office hours. On Thursdays, I set up a two hour meeting where I sit on our video call platform so my team can drop in and out whenever they want to is they need to have a chat with me.

Chris Goldson

Channel Marketing Manager

What is your vision for the company?

My vision as CDO is to transform Vista into one the world’s most iconic DnA-driven companies. We want all of Vistaprint to think of data like water: easily accessible, inexpensive and vital to our wellbeing. To turn this into a reality, we need to significantly grow our team massively over the next year.

Sebastian Klapdor

Chief Data Officer

What are Vista Perks + Benefits

Vista Benefits Overview

Vista strives to provide competitive compensation and benefits programs. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with flexibility to meet our team member's changing needs. Benefits include a generous medical, dental and vision plan. It also includes Flexible Spending Accounts, HSA, Commuter benefits, 401 k Plan as well as paid time off programs (volunteering, sick leave, PTO and flex time)

Culture
Volunteer in local community
Two days per year where team members can volunteer at a charity of their choice
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Team owned deliverables
Team based strategic planning
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Vista employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Short-term Disability insurance covers 100% of annual salary
Dental Benefits
Our dental plan covers up to $2000 per member/ year
Vision Benefits
The vision benefits plan covers $175 for glasses/year
Health Insurance Benefits
Vista offers 3 seperate health plan options through Bluecross Blueshield of MA
Life Insurance
Life insurance is equal to 2 times an employee's annual salary upto a maximum of 400,000
Pet Insurance
Employees have the option to pick up discounted pet insurance through Nationwide
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Vista 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from.
401(K) Matching
Vista provides employees with a 401(k) matching plan managed by [provider]. We match 50% of contributions up to 3% of an employee's annual gross pay.
Match charitable contributions
Team members are eligible for matching contributions upto $500/ year
Child Care & Parental Leave Benefits
Child Care Benefits
Vista provides Backup child care assistance.
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Vista also provides 4 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Vista provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Company sponsored family events
Vista sponsors an annual take you child to work day which is a highlight for employees and their families.
Vacation & Time Off Benefits
Generous PTO
Vista employees receive between 15 and 20 days per year of paid time off based on years of service.
Paid Volunteer Time
Sabbatical
Eligible employees get 4 weeks of paid sabbatical after their first 5 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Team members can use pre-tax dollars for their transit/commuter parking needs
Happy Hours
Happy hours are hosted Once every two weeks.
Fitness Subsidies
BCBSMA members are eligible for upto $150 reimbursed annually.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Vista offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5250
Promote from within
Mentorship program

Additional Perks + Benefits

“The VistaBreak” is one of the most prized benefits we offer our employees. This four-week paid sabbatical was originally established to grant some well-deserved time off to loyal employees when they reach their 5-year tenure. What could you do with an extra month of paid time off?

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