Growth Specialist at TripAdvisor

| Greater Boston Area
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Why This Role Is Awesome:

If you enjoy the thrill of increasing rank on thousands of keywords, working fast, and being at a company where the CEO truly “gets” SEO, this role might be for you! 

  • TripAdvisor is growing its world class Search Engine Optimization team and is looking for a Growth Specialist to contribute on analysis, execution, and strategy. TripAdvisor provides a unique, global work environment that captures the speed, innovation and excitement of a startup, at a thriving, growing and well-established industry brand.
  • We take pride in our SEO and are looking for a superstar to add to our high-performing team. 

What We're Looking For:

  • You are a passionate search marketer who is knowledgeable about best practices and the latest new areas of SEO, and you also relish in the analytical aspects of the industry. 
  • You are detail-oriented, but can balance these details with the larger business objectives. 
  • You are quantitative, pragmatic, and methodical in your approach to SEO.
  • You have relentlessly high standards, and are never satisfied with the status quo.
  • You are invigorated, not intimidated, by large volumes of data and keywords. You are adept at analyzing data at scale.
  • You have deep experience working on SEO on a global scale. You might even speak another language fluently. 
  • You are an ambitious self-starter who takes pride in being “first in class”.
  • You are results driven and have strong business acumen. 
  • You enjoy problem-solving and have a genuine curiosity about how consumers search for information.
  • You work well with many types of people and thrive in a fast-paced, dynamic environment.
  • You’re an excellent communicator, especially when incorporating data to substantiate your winning point. 

What You’ll Do:

  • Monitoring daily performance metrics to understand organic search performance across multiple global markets.
  • Identifying growth opportunities in core areas such as site infrastructure, keyword selection, or on-page factors optimization. 
  • Writing specification documents and designing experiments to test new strategies and opportunities for growth. 
  • Analyzing experiment results and pushing forward next steps at a rigorous pace.
  • Performing granular traffic and conversion analyses across multiple global markets to gain insight into keyword and landing page performance.
  • Identifying and analyzing competitor techniques, as well as benchmarking TripAdvisor’s performance against competitors. 
  • Optimizing internal linking structures to maximize rankings across our keyword portfolio. 
  • Assessing and understanding each market’s needs related to Search, and communicating them to various internal and external stakeholders. 

What We Seek: 

  • BA or BS degree (preferred in quantitative field such as economics, mathematics, statistics, or computer science/engineering).
  • 2+ years of in-house SEO work experience with an industry leading website. 
  • Advanced skill with Excel and or Access required. 
  • Exposure to SQL, HIVE, or other coding languages strongly desired.
  • Statistical background is a plus. 
  • Demonstrable track record of business results through SEO. 

#LI-AB1

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