Growth Marketing Manager
Do you want to be part of Boston’s hottest up and coming startup? Insurify is one of the fastest-growing MIT FinTech startups and has been recognized as a global Top 100 InsurTech company. We’re changing the way millions of people compare and buy insurance with artificial intelligence, technology, and superior product design.
Founded in 2013 by Snejina Zacharia (CEO), Todor Kiryazov (CPO) and Giorgos Zacharia, Co-founder and Board Member, Insurify has raised $128 million in venture capital funding from top investors including Viola Group, MTech Capital, Hearst Ventures, Nationwide Ventures and MassMutual Ventures.
Our team is highly analytical, fast-moving, and focused on one thing: getting more people to compare insurance quotes using Insurify.
How you will make an impact
- Join Insurify’s rapidly growing marketing program and play a central role in shaping the company’s growth
- Run an entire marketing channel or set of marketing channels to deliver against aggressive growth and ROI goals. Channels may include email, TV and streaming, video, display, direct mail, etc.
- Analyze marketing and customer data to identify trends and new opportunities for growth. Monitor marketing KPIs to be able to react to changes quickly and decisively
- Work closely with senior leaders and cross-functional partners, including Engineering, Analytics, Design, and Product, to drive the roadmap, strategy, and execution
- Learn cutting edge marketing strategies, including bidding techniques, the “behind the scenes” marketing technology, and ad creative optimizations
- Experiment rapidly, employing a test and learn framework and rigorous statistical analysis. Drive new learnings across several aspects of marketing, including customer targeting, ad copy and creative, and on-site experience
What you need to succeed
- Bachelor’s degree with a strong academic record, preferably in Economics, Business, Math, Statistics, or similar quantitative concentration
- 3+ years of relevant marketing or quantitative field (e.g. finance, tech, consulting, analytics, business)
- Strong analytics and data-driven background, demonstrating the ability to understand key performance drivers and the ability to execute against findings
- Ability to thrive in a high-growth, entrepreneurial, and ambiguous environment
- Excellent oral and written communication skills, with the ability to tailor communication style based on the audience
- Advanced Excel skills required; SQL skills are a plus
Benefits
- Employee stock options
- 401K plan
- Great healthcare plan
- Unlimited vacation and sick time
- Free snacks and beverages every day in office
- Team lunches and outings
- Friendly office culture
We are proud to be an Equal Employment Opportunity and Affirmative Action employer.