About Airfox:

Airfox is on a mission to accelerate financial inclusion in emerging markets, beginning with Brazil - the 5th largest country in the world, with a population of over 200 million individuals. Airfox has developed an innovative, digital solution to seamlessly provide digital banking, payments, and credit solutions to the tens of millions of underbanked Brazilian consumers nationwide, which aims to alleviate the variety of burdens and high costs related to the deeply entrenched banking industry. Our mission is to empower millions of families to take control of their life with the use of simple, low-cost financial services through their smartphone. Additionally, we are developing financial services aimed at merchants to enable them to invest and grow their businesses. We recently announced a partnership with one of the largest retailers in Brazil, Via Varejo (BVMF: VVAR3), which is a multi-billion dollar, publicly-traded company, in order to develop and launch financial service products for their customer base of over 40 million individuals. It’s a particularly exciting time, filled with the intensive challenges related to undergoing our hyper-growth phase, and we’re looking for top-tier talent to help us execute on our mission! We greatly welcome you to apply to join the Airfox team and look forward to receiving your application.

About our Marketing team:

Airfox’s Marketing team is committed to knowing our customers, and merging this knowledge with the science and creativity that’s required to create great marketing campaigns.Our diversely-skilled marketing team is known throughout our company as a team that gets things done. We have worked hard to understand our target market, and bring our customer to the center of every discussion. We are a team that loves creating and testing hypothesis, and leaning into data to make decisions. We have a dual-mission to sell a product and develop our brand, both nationally in Brazil, and globally. We are looking for an experienced marketing professional, to lead the way with our digital strategy, as we build a revolutionary new brand in Brazil, and throughout the world.

Responsibilities:

We are seeking a talented professional who thrives at the intersection of data and marketing. The ideal candidate will have strong technical and analytical skills with a hunger to drive business growth.

• Use a data-driven approach to identify, execute, and optimize digital and offline marketing campaigns to drive in-app actions and acquire new customers.
• Understand how our users interact with our mobile app, identify growth opportunities, and execute on projects to drive growth and engagement.
• Identify and execute A/B tests to draw insights critical for growth and optimization.
• Brainstorm & research targeting opportunities and messaging concepts for campaigns.
• Understand audience, audience insights and audience needs.
• Work with our data analytics team to improve customer insights and develop customer personas.
• Manage a user acquisition budget, balancing experimentation and performance, with a goal of driving down acquisition costs over time.
• Own and drive key metrics including CAC, LTV, growth, and channel performance
• Stay informed of industry trends and make recommendations on new advertising tools, techniques and technologies.

Requirements:

• Mobile Experience is required
• Proven track record of developing, executing, and optimizing campaigns across a variety of channels (PPC, affiliate, paid social, etc.)
• Strong knowledge of Google Analytics, Facebook Analytics, and marketing attribution models
• Strong quantitative capabilities and is comfortable with manipulating large datasets
• Customer-centric mindset and the ability to understand our target demographic
• Up-to-date with the latest trends .
• and best practices in search and mobile performance marketing
• Prior startup experience or demonstrated ability to be a scrappy, resourceful self-starter
• 4+ years experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms
• Previous experience/exposure with fintechs (digital banking, payments, credit/lending) and/or experience with LatAm or Brazilian markets is a strong plus

Benefits:

• Competitive salary
• Healthcare - Medical and Dental
• 401k with Matching
• Gym Benefits
• Commuter Benefits
• Flexible work schedule and ability to occasionally work from home
• Kitchen snacks, Bevi water, Nespresso, Cappuccino machine, etc.
• Convenient Downtown location (two blocks from South Station).