Field Marketing Manager at Interactions

| Greater Boston Area
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The Field Marketing Manager will develop the marketing  strategy and define the mix of marketing programs and content to drive awareness and pipeline, generate new revenue and accelerate the sales cycle within key target accounts, act as the primary liaison between Sales and Marketing to drive Account Based Marketing (ABM) initiatives for those target accounts.

  • Partner with Sales Directors, Solutions Consultants and Business Development Representatives in cross functional teams to create and execute target account strategy for SD’s top 25 accounts.  Work within the team to drive marketing strategy, messaging and programs that will effectively drive demand and accelerate the sales cycle.
  • Plan, create and execute highly targeted Account Based Marketing (ABM) activities that help drive and advance sales opportunities for assigned accounts - including  targeted campaigns, events, email and BDR outreach, direct mail, advertising, content and other programs.
  • Act as the primary liaison between sales and marketing.  Work closely with marketing, sales, and other organizations to ensure pipeline acceleration goals are achieved.
  • Monitor, track and report on engagement of assigned accounts and results across all programs and campaigns; make recommendations based on analysis of results.
  • Develop industry and account specific presentation and support materials, including slide decks, print and web content, and vision clips.  Define and create post meeting follow up materials and leave behinds.
  • Prepare account and vertical specific materials (slides, 1-pagers, infographics, etc.) to support the sales process working with content and product marketing  teams as needed.  Determine appropriate collateral, content / articles, and other materials. 
  • Create email copy and scripts for BDR team to apply; educate the team on best practices and use of various materials.
  • Manage and track program budget.

Requirements:

  • Bachelors Degree.
  • 8+ years of external facing marketing experience with a focus on technology.
  • Deep experience in marketing into enterprise level clients and working closely with sales organization.
  • Experience with Account Based Marketing (ABM).
  • Experience with relevant software applications including Salesforce, Hubspot, Engagio and other marketing automation tools.
  • Strong analytical skills.
  • Excellent written and verbal communication skills.
  • Ability to think creatively, and develop and apply new approaches, programs and techniques.
  • Strong problem solving skills, ability to act on your feet and make critical decisions.
  • Solid track record interfacing with internal & external constituents.
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Location

We are located in historic Franklin, MA home to the first public library. With public transportation, the commuter rail is walking distance!

An Insider's view of Interactions

What’s the vibe like in the office?

Interactions definitely has a work hard/play hard environment! Our hard work pays off in the form of different social events throughout the year, including mini-golf tournaments, halloween decorating/costume contests, Oktoberfest, and lawn games during the summer time!

Pam

Software QA Engineer

What is your vision for the company?

It is motivating and inspiring to listen to the success stories from our Clients and their customers. Our ability, as the technology team and the company to deliver a secure, reliable and scalable Platform that delivers the best of breed of our Conversational AI and Human Assisted Understanding technologies, is a major source of pride!

Mahesh

Sr. VP of Engineering

How would you describe the company’s work-life balance?

Interactions recognizes that our families, our hobbies, our physical & mental health, and our work are all equally important in creating employees who are strong, productive, and successful. We have an environment where people want to come to work, and also feel secure in their time away from work with generous PTO and flexible work schedules.

Brandie

Talent Acquisition Coordinator

What are Interactions Perks + Benefits

Culture
Daily stand up
Open door policy
Team owned deliverables
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Commuter Benefits
Stocked Kitchen
Some Meals Provided
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Interactions offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Lunch and learns
Interactions hosts lunch and learn meetings once per month.
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