Tulip, the Frontline Operations Platform, is empowering the world’s leading companies to improve the productivity of their teams, the quality of their output, and the efficiency of their operations. With Tulip’s no-code platform, companies can empower those closest to operations to digitally transform their facilities and gain real-time visibility into the people, machines, and processes involved --all in a matter of days. 

Companies of all sizes, across industries including consumer electronics, aerospace and defense, contract manufacturing, automotive, apparel, medical devices, and more, have implemented Tulip’s intuitive platform to solve some of the most pressing challenges in manufacturing: error-proofing processes with guided workflows, integrating machines and devices at the edge, and capturing and analyzing real-time operational data.

A spinoff out of MIT, the company is headquartered in Somerville, MA, with offices in Germany and Hungary.  It has been recognized as an MES Challenger on the 2021 Gartner Magic Quadrant, Frost and Sullivan Entrepreneurial Company of the year, and a World Economic Forum Technology Pioneer. 

About You:

As Tulip expands our global footprint, we are looking for someone who is equally passionate about creating a world-class experience for prospects and event attendees. The  Experiential Marketing Director will scale and lead our Global Experiential Marketing function. You’ll be reporting to the Head Content & Experiences and, initially, manage an Experiential Marketing Manager. You'll continue to grow this team as you implement new programs in the US and Europe.

In this role, you’ll be responsible for designing the experiential strategy, conceptualizing new programs, and defining the roadmap that will strengthen our position in the market, and continue to drive advocacy of our audiences.

You enjoy creating enjoyable, interactive experiences and would develop a strategy that leverages the state-of-the-art demo experience in our Digital Factory and other hands-on experiences into the event and brand marketing program. Innovation and cross functional leadership are key to success in this role.

What skills do I need? 

• 5+ years of experience in event marketing and/or brand marketing, with at least 1-2 years leading and developing teams  
• Creative and innovative thinker who can bring thoughts to action
• Relationship management skills with proven success collaborating with external vendors, internal stakeholders, and across cultural contexts 
• Combines a deep level of experiential marketing experience with innovative technology
• Can work in a fast-paced environment, handle a large workflow, be very organized and efficient with a strong ability to multitask
• Prior event planning experience - tradeshows, conferences, virtual/hybrid virtual events, customer events, showroom on-site events
• Exceptional communication skills – interpersonal, presentation and written
• Demonstrated success in influencing with strong negotiation skills
• Skilled at driving integration – joining people, processes or systems – particularly with brand, digital, PR and marketing
• Strong business acumen with demonstrated ability to thoughtfully and successfully plan and manage budgets
• Hands on experience with executive management, corporate communications, partners and agencies
• Ability to act as public spokesperson and subject matter expert on areas of direct responsibility
• Ability to travel up to 20% of the time

Key Responsibilities:

• Collaborate closely with marketing, commercial, and product to understand the core product and messaging to be conveyed at events to target our key audiences
• Create a program that supports lead generation, thought leadership and branding events
• Build relationships with cloud partners, resellers, and technology ecosystem partners to develop co-marketing experiences
• Establish a strategic approach to building awareness and driving advocacy through sponsored and owned events, working closely with the marketing team on a cross-channel approach to experiential campaigns
• Oversee all event planning estimates for project scope, schedule, and resource requirements, ensuring programs are budgeted, estimated, and scheduled. Provide strategic and aesthetic oversight; evaluate and select creative, art and copy pertaining to event activations.
• Develop creative seed ideas for experiences based on marketing strategy, messaging, and program goals.
• Act as an internal expert with knowledge of all aspects of experiential marketing including techniques to engage and excite the consumer.

Key Collaborators:

Creative, Content, Product, Sales, EU Operations, Executive Team, External Partners

Working At Tulip

We are building a strong, diverse team that values hard work, families, and personal well-being. 

Benefits of working with us include:

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, Commuter Benefits, Parental Leave, and 401k
• Hybrid work model and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform manufacturing.