Email Marketing Manager

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Who we are

BookBub is one of the fastest-growing consumer tech startups in Boston (and we’re profitable). Millions of readers use BookBub every day to find great books, and our service empowers thousands of leading publishers and authors to drive sales and find new fans. We’re expanding our team to address the challenges and opportunities of the publishing industry while continuing to help readers find books and authors they’ll love. Learn more about what to expect working at BookBub.

About the position

BookBub is looking for an experienced Email Marketing Manager (Sr.-level, or equivalent) to improve our communication strategy by taking a holistic approach to the consumer journey and identifying new opportunities for optimization and growth. As a member of the engagement marketing team, this person will work cross-functionally to develop marketing testing strategies for maximizing performance and increasing engagement across a variety of user segments.

Responsibilities include:

  • Identify patterns of user behaviors across communications and develop solutions to improve engagement metrics throughout the user lifecycle
  • Develop testing strategy to improve BookBub’s core offering (ebook deals) and A/B test a variety of campaigns to establish the most effective method at driving LTV
  • Work closely with the product team to build a seamless customer journey
  • Develop triggered email campaigns personalized to user personas
  • Work with analytics team to build reporting for holistic email performance monitoring
  • Ensure all email campaigns comply with current email best practices for list management and deliverability
  • Collaborate with production team to improve operational efficiencies to scale offerings
  • Continuously drive innovation

Ideal candidates for this position will have:

  • At least 5+ years experience developing and analyzing email marketing campaigns including technical understanding of email deliverability, journey management, etc.
  • Proven campaign management experience defining targeting and personalization strategies that drive results
  • Proven lifecycle management experience driving conversions and engagement results
  • Technically minded with the ability to translate between the business and technical teams
  • Excellent data and analytical skills; utilizing and interpreting data and analytics to quantify and improve marketing results
  • Relationship management skills with the ability to build strong trusted relationships with business partners
  • Demonstrated ability to manage multiple initiatives across a variety of teams
  • Experience with web-based marketing applications such as ExactTarget, Mail Chimp, etc. is a plus
  • Superb attention to detail and organizational skills
  • Excellent critical thinking and problem-solving skills
  • Bachelor's Degree in Marketing or other relevant field

Benefits

BookBub offers competitive benefit options including medical, dental, vision, 401k, generous paid parental leave, and take-what-you-need paid time off.

Your interview experience

Our goal is to create an environment where you can interview at your best. If we can provide any assistance or accommodations during your time with us, please let us know at [email protected]. All requests are treated as privately as possible and have no impact on candidate eligibility.

BookBub strives to be an inclusive workplace and we value learning from different perspectives. We seek to foster an environment filled with people from a wide variety of backgrounds, experiences, abilities, and perspectives. We do not discriminate on the basis of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We are proud to be an equal opportunity employer.

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Technology we use

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Location

We’re in Kendall Square — perhaps the most concentrated square mile of startups, technological innovation, and entrepreneurial people in the world.

An Insider's view of Pubmark (BookBub & Chirp)

How do you collaborate with other teams in the company?

There is no shortage of collaboration here at BookBub! On the marketing team, we frequently meet with cross-functional teams to work on acquisition strategy, tackle challenges, and brainstorm new initiatives. We value a diverse set of opinions and meeting with other teams helps us put together a solid and cohesive strategy.

Grace

Consumer Marketing

What's something quirky about your company?

We love books! Our office is full of advance copies we receive from authors and publishers, and all of our conference rooms are named after authors. As you might imagine, we also have a book club every quarter!

Hannah

People Operations

What are Pubmark (BookBub & Chirp) Perks + Benefits

Pubmark (BookBub & Chirp) Benefits Overview

We’re committed to providing our people with what they need to thrive — both at work and outside of work.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Flexible Working & Paid Time Off: We trust our employees to know what they need and when they need it. That’s why we empower every individual to manage their own schedules and to take control of their own time through flexible policies for remote work, working hours, and paid time off.

Customized Insurance Plans: We offer a variety of health, dental, and vision insurance plans across several carriers that employees can customize to their needs. We also offer a monthly benefit supplement so that employees can get coverage at a significantly reduced cost.

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