Email Marketing Associate
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Job Description
The E-mail Marketing Associate plays a mission-critical role in Customer Retention, managing the production and execution of mailings which drive a significant portion of our business. This role will sit in Direct Marketing on the Notifications team, and will be responsible for managing the end-to-end production process for several of our brands.
Responsibilities:
- Manage end-to-end production process for email campaigns
- Manage and prioritize the pipeline of email campaigns
- Solicit requirements, specs, assets from business analysts for email campaigns
- Manage internal deadlines for each campaign and communicate with creative execution team, and business unit stakeholders to ensure completion
- Work with creative team and business stakeholders to ensure concepts copy align with objectives
- Hold cross-functional partners accountable for timely completion of deliverables
- QA all emails, ensuring content is accurate and links work
- Optimize results for email campaigns by testing subject lines, creative, copy etc.
- Provide and implement recommendations for continual improvement of email campaign process
- Collaborate with engineering and product teams to trouble-shoot issues and recommend product improvements
Qualifications:
- Outstanding project and people management skills
- Strong problem-solving skills
- Ability to work under pressure, meet deadlines and handle multiple projects simultaneously
- High energy, self-driven, self-aware, accountable, and excellent at follow-up communication
- Interest in email marketing, the email creative process, and working with creative people
About Wayfair:
Wayfair Inc. offers an extensive selection of home furnishings and décor across all styles and price points. The Wayfair family of sites includes:
- Wayfair, an online destination for all things home
- Joss & Main, where beautiful furniture and finds meet irresistible savings
- AllModern, your home for affordable modern design
- DwellStudio, a design house with a decidedly modern vibe
- Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $3.4 billion in net revenue for full year 2016. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, the company employs more than 5,600 people.
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