Responsibilities

• Conceptualize and create intuitive, engaging, and brand-consistent stories and experiences that meet brand goals.
• Creatively support the brand narrative through owned social channels.
• Review of written brand materials to align equity & messaging across touchpoints.
• Socially relevant brand story development.
• Public speaking & event integration outreach and program management.
• Collaborate in concept development and design ideation cross-functionally to help define the brand's creative strategy.
• Oversee the formulation of downstream marketing and commercialization strategies while driving tactical execution.
• Develop and drive product marketing plans, including segmentation, competitive strategy, selling strategies, and promotional program development with a metrics-based approach to measure effectiveness of marketing tactics to drive plan refinement.
• Collaborate across business units or divisions to develop and execute go-to-market strategies for Company enabling technologies for relevant markets.
• Work closely with Upstream Marketing relative to phase-gate process, product positioning / messaging and forecasting for new product opportunities.
• Develop close, productive relationships with the field sales organizations, regional managers, key opinion leaders, and other physicians to fully understand product performance and customer needs.
• Work strategically with the sales force to create demand, enable sales, increase awareness and drive market share for assigned product responsibilities.
• Gather market intelligence and report on macro market dynamics, competitive information, key procedural trends, and clinical data that would impact our business and shape commercial planning.

About You

• Bachelor's degree or equivalent experience in marketing 
• Masters Preferred
• 5-7 years experience in marketing communications role, ideally within healthcare