Director of Website Strategy

| Greater Boston Area

As one of the fastest growing Software-as-a-Service platforms in North America, Toast is a Google Ventures backed company that is revolutionizing the $800B restaurant industry. Founded in 2012 and launched in 2013, Toast was recently recognized as the 3rd fastest growing software company on the Deloitte Fast 500 and named to the Forbes Cloud 100. By embracing our customer community, Toast has developed a restaurant management platform that is allowing restaurateurs to delight guests, do what they love and thrive.

We are looking for a leader like you to join our industry leading marketing team and manage a talented team of growth marketers to build and optimize the next generation of Toast’s digital presence. As our Director of Website Strategy you will be directly responsible for the evolution of our website, it’s underlying technology stack and the team responsible for generating a large portion of Toast’s annual sales.

You are the perfect fit if you have worked in a fast paced growth environment where you were directly responsible for your employer’s web presence. You are a growth marketer at heart, with deep technical experience in marketing technology. You love to lead teams and inspire those around you to a shared set of achievements. You can speak the language of growth marketing, engage senior executives, and inspire developers.

As the Director of Website Strategy you will be responsible for two distinct teams, one focused building the next generation of Toast’s web properties and another focused on traffic and conversion optimization.

Responsibilities

  • Own the overall development and delivery of Toast’s web presence, from roadmap to project development and execution
  • Encourage a growth and optimization mindset among your team (e.g. SEO, A/B testing, UX) to improve conversion rates across all digital properties
  • Own delivery, assessment, and measurement of this critical acquisition channel (e.g. traffic, MQLs, Deal generation)
  • Work with stakeholders across the organization to build out site experiences for product launches, content (e.g. calculators, quizzes, and interactive tools), and internal initiatives
  • Collaborate with Design / UX to create a website that drives conversion
  • Plan, execute, and measure experiments to bring prospects at all stages of the funnel through the buyer's journey (e.g. personalization, buy-now / eCommerce, free trials)
  • Leverage traffic, conversion, and UX data to identify and build buyer’s journeys that drive a cohesive experience
  • Continually improve website experience and load times
  • Identify, procure and roll-out world class Marketing website technology
  • Manage and maintain the website and its development team and ensure on time delivery of all web projects
  • Build, manage and develop the professional development roadmaps for a growing team of digital marketers
  • Work cross-functionally with various non-marketing Toast teams such as Engineering, Product and HR

Qualifications

  • 8-15 years of experience in digital marketing or website marketing role
  • Strong leadership skills with 5+ years of experience in a leadership role
  • Experience leveraging a broad range of marketing website technologies (e.g. Google Analytics, Tag Manager, Optimizely, Drupal/Craft/Hubspot, Ion, etc.)
  • Experience managing a B2B website is a must
  • Experience managing one or more major website rebuild or rebranding efforts
  • Strong organizational and project management skills
  • Passion for building high performing sites and teams (both technical and non-technical)
  • Adaptability and desire to work in a fast paced environment
  • Self aware of your and your team’s areas of opportunity and strength
  • Experience with creating websites with personalization based on site behavior is a plus
  • Experience with creating websites with eCommerce or free trial sites a plus
Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • AngularjsLibraries
    • ES6Libraries

Location

Toast is headquartered in the heart of Fenway. Catch a Sox game, grab a bite, and stroll through one of the trendiest neighborhoods in Boston.

An Insider's view of Toast

What’s the vibe like in the office?

Our office has both a relaxed but productive vibe. You'll see people with their heads down working, but you'll also see people hanging out and collaborating in open spaces. There's a good balance between work and play. When I'm not heads down coding, you'll find me playing guitar or hanging out in the Toast Pub.

Gabe Gonzalez

Software Engineer

How has your career grown since starting at the company?

I began as an implementation engineer, moved into instructional design, and now I am in my dream role as a product manager. This is afforded because Toast fosters a culture where experts in their domains are eager to give you a masterclass in what they do – you only need to ask and be willing to learn. This is the best perk when working at Toast.

Sean Park

Product Manager

What are Toast Perks + Benefits

Toast Benefits Overview

Toast strives to provide competitive compensation and benefits programs that help to attract, retain and motivate the best and brightest people in our industry. Our total reward package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet our employees’ changing needs.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
More Jobs at Toast96 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR
Internships
Marketing
Operations
Product
Project Mgmt
Sales
Content
Developer
new
Boston
Operations
new
Boston
Content
new
Boston
HR
new
Boston
Developer
new
Boston
Finance
new
Boston
Finance
new
Boston
Finance
new
Boston
Operations
new
Boston
Finance
new
Boston
Developer
new
Boston
Finance
new
Boston
Data + Analytics
new
Boston
Operations
new
Boston
Product
new
Boston
Developer
new
Boston
Sales
new
Boston
Developer
new
Boston
Operations
new
Boston
Product
new
Boston
Developer
new
Boston
HR
new
Boston
Operations
new
Boston
Internships
new
Boston
Developer
new
Boston
Developer
new
Boston
Design + UX
new
Boston
Content
new
Boston
Content
new
Boston
Content
new
Boston
Operations
new
Boston
Marketing
new
Boston
Finance
new
Boston
Operations
new
Boston
Marketing
new
Boston
Project Mgmt
new
Boston
Design + UX
new
Boston
Developer
new
Boston
Product
new
Boston
Finance
new
Boston
Operations
new
Boston
Operations
new
Boston
Project Mgmt
new
Boston
Data + Analytics
new
Boston
Finance
new
Boston
HR
new
Boston