Director of Product Marketing

| Greater Boston Area

Do you have a passion for transforming healthcare with sophisticated analytics? Boston Health Economics ("BHE") brings healthcare analytics within reach for some of the biggest names in life sciences and healthcare and is looking for a Director of Product Marketing. The right candidate will be an experienced product marketing leader with a passion for bringing new products and releases to market. If you have experience in developing strategic go to market plans that clearly communicate the features and benefits of new products and releases and expertise in creating content that generates product awareness and demand, let’s talk. This position is full-time in our Boston office (remote candidates not considered).

 

BHE is one of most significant voices in healthcare analytics. With over two decades of experience, BHE provides novel solutions to allow the world’s largest life science companies, health plans and provider groups to better understand the clinical outcomes and value of various patient care strategies. BHE’s market-leading platform transforms the way analysts from diverse disciplines answer complex and critical questions and make insightful predictions. Thanks to $78M in new investment from some of the leading healthcare private equity funds, we’re poised to accelerate our growth and are looking for the right leaders.

 

Key Business Requirements:

  • Product positioning: Define target market for product launches and new feature releases including segmentation, buyer personas, and key elements of differentiation including value messaging. Work closely with engineering, sales, marketing and product development teams to create strategic go to market plans
  • Product launch strategy: Develop go to market plans including communications strategies for internal and external audiences based on product roadmap. Communicate the value of product, how it works and use cases.
  • Sales enablement: Build sales enablement tools that allow BD team to articulate the value of BHE’s products. Understand the details of products and prepare sales team to effectively sell them.
  • Demand generation: Create content to generate demand for new product and features, including targeted email campaigns, demo webinars and other.
  • Market intelligence: Develop expertise on the buyers journey and communicate it throughout the company. Work closely with product management to understand and gather customer, competition and buying trends – weave trends into product marketing plan and tools
  • Market awareness :  Create content including newsletters and blogs that inform customers about the availability of new product releases, and educate them on how to get the most value from them.
  • Cross collaboration: Work closely with engineering, sales, marketing and product development teams to create strategic go to market plans, for analytics products and new releases.

 

Qualifications:

  • 7 or more years of experience in product marketing with demonstrated levels of increasing responsibility
  • Strong storyteller – able to tell a compelling story to the market that articulates how BHE products solve their problems
  • Excellent analytical skills with attention to detail and the ability to manage multiple priorities
  • Excellent communication skills both written and verbal. Ability to distill product’s value proposition into messages that resonate with target audience
  • Ability to manage and drive cross functional work with multiple business groups including sales, data science, product management and others
  • Track record of getting things done – whether it means as a sole contributor or as part of a team
  • Experience in healthcare data analytics or consulting preferred
  • Bachelor’s degree in marketing or related field required, MBA or appropriate graduate degree preferred
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Technology we use

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Location

BHE is located in the heart of Boston's Financial District. Just a short walk from various MBTA stops, the office allows for an easy commute.

An Insider's view of BHE

How does your team reward individual success?

BHE rewards individual success with fair promotions and increased responsibilities. I started as a Data Engineer but quickly transitioned to a Software Engineer. As I became more comfortable with our software stack, I started taking on bigger challenges with less oversight. Later, I was promoted to Principle Software Engineer.

Matt Brown

Principle Software Engineer

What's the biggest problem your team is solving?

The biggest problem my team is trying to solve is how to scale customer support that requires a deep content expertise. Users of our analytics platform analyze over 20 data sources and the number of data sources continues to grow. The number of our users is also growing rapidly. So, it’s a challenging problem but a fun and rewarding one.

Catherine

VP of Analytics & Scientific Engagement

What makes someone successful on your team?

We have an incredibly talented team here at BHE who all learn from each other's experiences to evolve the product and infrastructure. To be successful here, you've got to be team-oriented, motivated, and eager to learn. Those with exceptional attention to detail and problem-solving skills are highly valued.

Tom

Director of Data Engineering

What are BHE Perks + Benefits

Culture
Volunteer in local community
BHE participates in one volunteer day every year. Last year, we partnered with Cradles to Crayons.
Friends outside of work
Eat lunch together
Intracompany committees
BHE's Fun Committee plans monthly lunches and quarterly events.
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We offer FSAs for medical and dependent care expenses.
Disability Insurance
Disability insurance covers 60% of weekly earnings up to $1400.
Dental Benefits
Health Insurance Benefits
We offer employees a choice of an HMO or a PPO plan.
Life Insurance
Life insurance is for $50K.
Retirement & Stock Options Benefits
401(K) Matching
We offer employees a SIMPLE IRA Retirement plan with company matching up to 3%.
Child Care & Parental Leave Benefits
Flexible Work Schedule
BHE provides employees with a reasonably flexible work schedule that includes summer hours and flexible start and end times. Certain teams require set hours.
Vacation & Time Off Benefits
Generous PTO
BHE offers a combined time off policy to be used for vacation, personal, and sick reasons. Additionally, our office is closed between Christmas and New Years.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
BHE offers a pre-tax commuter benefit program.
Company Outings
BHE hosts quarterly company outings ranging from social and volunteer activities. In the past we have done a Hopsters, Kings Bowling, Cradles to Crayons, etc.
Stocked Kitchen
BHE offers free snacks and beverages.
Professional Development Benefits
Tuition Reimbursement
Lunch and learns
BHE hosts lunch and learn events.
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