Director – Performance Marketing Analytics

We are looking for an experienced Analytics leader. In this high visibility role, you will collaborate with the Global and Regional marketing teams and uncover deep insights from the data from our millions of unique visitors each year.

You will join an outgoing and collaborative analytics team with opportunities to contribute to, and lead, several exciting initiatives and projects! This role is a full-time position working within the Global Analytics team for ASICS Digital.

What You’ll Do

· Provide performance analysis and insights for business reviews, annual planning and marketing campaigns

· Develop processes and meeting cadences to share findings and produce written insights that will help us demonstrate to the business how we will optimize our strategy over time

· Partner with BI, engineering and Global Marketing teams to establish reporting process

· Lead measurement analytic projects such as media mix modeling, cross-channel spend optimization, multi-touch attribution to provide insights to improve marketing performance

· Design and structure marketing A/B tests, work with teams to execute and analyze

· Advise key stakeholders to help them use data and insights most effectively

· Create executive level presentations to bring out insights clearly and concisely

What you need to succeed

· Accredited Bachelors’s degree or higher in Economics, Econometrics, Statistics, Analytics or Data Science

· 10+ years of experience in digital marketing, management consulting, startup/tech or strategy with a heavy analytical emphasis. At least 5 years of ecommerce experience

· Fluent in SQL and analytical packages (R, python etc)

· Proven ability to inspire confidence, create executive presentations and guide strategic discussions with senior management

· Good interpersonal, negotiating and influencing skills with a demonstrable ability to engage senior management and engage at all levels of the organization

Responsibilities:

• Provide performance analysis and insights for business reviews, annual planning and marketing campaigns.
• Develop processes and meeting cadences to share findings and produce written insights that will help us. demonstrate to the business how we will optimize our strategy over time.
• Partner with BI, engineering and Global Marketing teams to establish reporting process.
• Lead measurement analytic projects such as media mix modeling, cross-channel spend optimization, multi-touch. attribution to provide insights to improve marketing performance.
• Design and structure marketing A/B tests, work with teams to execute and analyze.
• Advise key stakeholders to help them use data and insights most effectively.
• Create executive level presentations to bring out insights clearly and concisely.

Requirements:

• Accredited Bachelors’s degree or higher in Economics, Econometrics, Statistics, Analytics or Data Science.
• 10+ years of experience in digital marketing, management consulting, startup/tech or strategy with a heavy analytical emphasis. At least 5 years of ecommerce experience.
• Fluent in SQL and analytical packages (R, python etc).
• ·Proven ability to inspire confidence, create executive presentations and guide strategic discussions with senior management.
• Good interpersonal, negotiating and influencing skills with a demonstrable ability to engage senior management and engage at all levels of the organization.

Become a part of the ADI community:

ADI is taking active steps towards becoming a diverse, equitable, and inclusive workplace. We aim to engage in D&I work that permeates our organization and all employees are expected to be actively involved.

-ADI is a strong, global community where we collaborate and care for each other.

-We value a diversity of opinion, everyone’s input, and increasing the number of voices at the table.

-You’ll have the opportunity to join the D&I task force, participate in affinity spaces, learn and grow on your anti-racist journey. We all need to know what anti-racist is so that everyone can talk about what it actually means. 

-We center our employees as full people. We don’t just accept difference, we celebrate it, support it, and thrive on it for the benefit of our employees, our products, and our community.

Equal Opportunity Employer Description:

At ADI, we don’t just accept diversity— we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. ASICS Digital is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or fitness level.