Director, Online Marketing at LeanIX, Inc.

| Watertown
!Sorry, this job was removed at 11:28 a.m. (EST) on Thursday, March 19, 2020

As Director of Online Marketing you will oversee all global online marketing activities for LeanIX. You will not only define our digital marketing strategy, but guide the team implementing it with a hands-on mentality. Lead your team to expand our brand reach, bolster product awareness, and make sure to generate enough top-of-the-funnel demand to reach our challenging growth targets.


  • Build, plan and implement the digital marketing strategy of LeanIX
  • Grow the online marketing capabilities through team development and hiring
  • Take data-driven decisions to improve lead funnel conversion and ROI on marketing budget
  • Proactively partner with sales teams to ensure seamless interactions for prospects
  • Develop integrated marketing campaigns across a variety of digital channels including email, organic/web, social, and display
  • Own and evolve our key digital channels: website, landing pages, blog, organic search, paid ads, social media, email
  • Drive key business metrics: leads, sales demos and sales opportunities


  • Minimum of 3 years leadership experience
  • Experienced with b2b leadgen in a high-growth software business
  • Highly analytical, data driven and result oriented
  • Proven expert in online marketing (e.g. campaigns, social media, ABM, lead funnel optimization, marketing analytics & technology)
  • Ability to build, develop and inspire a team
  • Hands on mentality with the desire to create immediate impact
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • TypeScriptFrameworks
    • nginxFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM
    • HubspotLead Gen


LeanIX is located in our own building on the Arsenal on the Charles Campus in Watertown, MA and has free parking and a free shuttle service!

An Insider's view of LeanIX, Inc.

What’s the vibe like in the office?

Really entertaining. We swing between "silly" & "energetic" to "in the zone and get things done!" It's inspiring to see how everyone finds their own way to enjoy their job each day. We rarely live the same day twice, so it's easy to be passionate here. We know how to have fun but we also know how to use that same energy to reach our goals!


Customer Success Manager

What does your typical day look like?

There are days I’m conducting research or brainstorming ways to enhance our events. Other days I’m in the weeds coordinating logistics for conferences. I can be video chatting with my team in Germany or meeting with colleagues in our office to better understand how I can support company growth. Some days I am far from all this, attending an event.


Event Manager

What's something quirky about your company?

The diverse amalgam of experiences we have all had pre-LeanIX. Whether it’s nightlife, classical music or sports, we find ways to bring these experiences to the table. The role these play in creating an inclusive work culture is invaluable as a fast-growing company. The respect we have for each other allows us to learn new ways of problem-solving.



What are LeanIX, Inc. Perks + Benefits

Volunteer in Local Community
LeanIX actively volunteers in the local community with organizations like the Ronald McDonald House and the Greater Boston Food Bank.
Friends Outside of Work
Eat Lunch Together
Open Door Policy
Team-Based Strategic Planning
Group Brainstorming Sessions
Open Office Floor Plan
Mean Gender Pay Gap Below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Child Care & Parental Leave Benefits
Flexible Work Schedule
LeanIX provides employees with a flexible work schedule that includes Flexible start and end times.
Company-Sponsored Family Events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Our company outings include things like learning how to make fire from friction, Virtual Reality, Boston sporting events, bowling, arcades, and pig roasts!
Game Room
Our game area includes Ping Pong, Foosball, and Pop-A-Shot Basketball
Happy Hours
We offer free on-site parking for all employees and guests.
Pet Friendly
You can often find a couple of dogs in our office each day!
Recreational Clubs
We sponsor a paid membership to the Boston Sports Club next door for all employees
Professional Development Benefits
Job Training & Conferences
Lunch and Learns
LeanIX sponsors lunch and learns conducted by both internal employees and stakeholders as well as external partners.
Promote from Within
Time Allotted for Learning
Online Course Subscriptions Available
Paid Industry Certifications
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