Director, Marketing Operations at Mirakl

| Greater Boston Area
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More than 60% of online businesses have plans to participate in the marketplace platform economy, and for good reason: platform companies are twice as profitable and benefit from more sustainable growth, resilience and agility.

Mirakl’s mission is simple. We help our clients seize this platform opportunity by providing the unrivaled expertise, technology, and partner ecosystem that B2B and B2C organizations need to launch and grow their own online marketplaces. Mirakl’s latest $300M fundraising values Mirakl at $1.5B, and places it among the most dynamic players in eCommerce, globally. With this funding, Mirakl will hire 1,000 passionate new Mirakl workers over the next 3 years.

As Mirakl continues to grow, we’re committed to staying true to our core values: get things done, go above & beyond, succeed through expertise, work hard together, and satisfy & empower clients. Mirakl is:

  • The leading marketplace SaaS platform, at the heart of digital transformation, for the world's most forward-thinking organizations
  • A hyper-growth company with a global presence, and 350+ employees in 11 countries with offices in Paris, Boston, London, Munich, Barcelona, Stockholm, Bordeaux, Sydney and São Paulo
  • Enabling over 300 of the world’s leading companies including ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch Group, Changi Airport, Darty, Metro, The Kroger Co., Satair, Siemens Mobility, Tetra Pak, and Toyota Material Handling to accelerate their digital transformation with a business model that is adaptive to a changing business landscape

To support this rapid adoption of the marketplace model, and take an active part in our growth, Mirakl is looking for a Director, Marketing Operations. Responsibilities include:

  • All marketing operations processes, tracking, and effective campaign execution across the marketing team and in concert with cross-functional stakeholders
  • Own the marketing technology stack and manage evaluation, implementation, integration & optimization of all tools
  • Build and evolve a best in class tech stack that helps drive improved efficiency and demand generation performance
  • Own and maintain the marketing database in Hubspot including processes and workflows, data integrity and data management, audience segmentation and list building, lead nurture, scoring, and routing
  • Own the lead management strategy and actively improve our approach to scoring, tracking, and sales handoff to increase funnel efficiency
  • Research new processes and share best practices that will drive speed and efficiency across our systems and organization
  • Standardize marketing processes globally to increase efficiency in campaigns, provide governance and compliance recommendations and enforcement
  • Streamline reporting to ease the process in measuring the impact of marketing globally
  • Responsible for developing the strategy, recommendation, and marketing attribution reporting
  • Deliver on marketing funnel and campaign reporting to analyze the success of demand gen campaigns. Provide insights through dashboards and weekly, monthly, and quarterly reporting Analyze the success of demand generation campaigns
  • Work closely with Sales Operations to develop efficient lead flow and tracking processes, troubleshoot issues, and identify points of failure


  • Bachelors’ Degree required or equivalent work experience in a related field.
  • 8+ years in a marketing operations role, preferably within the tech industry. SaaS experience is a plus.
  • Demonstrated proficiency with Salesforce and enterprise martech technologies, including but not limited to Hubspot, Zoom webinars, Drift, 6Sence, Terminus, & Lean Data
  • Up-to-date with the latest trends and best practices in marketing and martech
  • Familiarity with full funnel methodology, metrics, and processes.
  • A passion for learning, change, and thinking outside the box to propose and implement new methodologies, process efficiencies, and innovative solutions.
  • Attention to detail as the list segments and marketing campaigns need to comply with GDPR regulation
  • Able to work remotely effectively and collaborate virtually with colleagues in different time zones
  • Strong visualization skills to present marketing data in a meaningful way for the given audience
  • Hubspot and Salesforce certified
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Technology we use

  • Engineering
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • SpringFrameworks
    • PostgreSQLDatabases
    • RedisDatabases


Our office is located in bustling Davis Square, close to several fun bars and restaurants. We are easily accessible by the Red line and buses.

An Insider's view of Mirakl

What's something quirky about your company?

We do things with a French flair; champagne to celebrate big successes and 5 weeks PTO for everyone. Everyone is supportive of their team-members and other functions. This makes it a super fun environment and you’re always learning from your peers. We love hanging out with each other both at work and after work.

Kamal Kirpalani

VP Sales & GM, Americas

What does your typical day look like?

A typical day for me means working on different projects with teams around the globe. As the head of the seller recruitment practice at Mirakl, I am identifying brand and vendor partners who will successfully grow our client's Marketplace business. A big part of my day is also spent mentoring my spent mentoring my team to become client advisors.

Sabreena Khan

Team Lead, Seller Recruitment

What are Mirakl Perks + Benefits

Friends outside of work
Eat lunch together
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Coffee & Espresso, tea, and snacks
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Customized development tracks
More Jobs at Mirakl16 open jobs
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