As a Director of Marketing for Latin America, you will be responsible for leading our marketing strategy in Latin America. As a leader on the HubSpot marketing team, you will need to be a talented manager and an analytically minded contributor. Specifically, you will conduct independent analyses to understand channel performance and inform future strategy. Another important element of this role will be understanding how marketing functions at a SaaS company - namely, securing local marketing tactics that enable low touch sales plays and leveraging engagement models using automated processes and demand models.

In this role, you’ll get to:

• Develop and own the end-to-end Latin American marketing strategy, implementing and adapting the global go-to-market strategy
• Pioneer regional specific tactics to improve growth and return on investment
• Execute a high growth demand generation strategy - relying primarily on inbound organic channels to drive growth
• Motivate your team to hit aggressive demand goals to support our high growth business
• Test, learn, and put in place an approach to acquire users of our free products
• Manage and deploy program budgets to drive scale from our highest ROI channels
• Ensure the growth of HubSpot’s brand awareness throughout the region
• Measure full customer journey conversion to adapt tactics
• Be an exceptional manager that coaches team to be autonomous and successful doesn’t dictate responsibilities and tactics
• Constantly be innovating to improve team performance
• Deploy paid marketing channels to augment organic growth
• Partner closely with the regional Sales team to effectively monetize demand

We are looking for people who have:

• Held a marketing leadership role with a focus on digital marketing
• Experience adapting a global go-to-market strategy for the Latin American market
• Experience using data to inform acquisition strategy
• A history delivering effective marketing strategies to the SMB space
• Experience in multi-channel acquisition strategies, including content, search, social, paid and affiliate marketing
• Experience executing highly scalable events
• A passion for great campaigns and an eye for arbitrage opportunities
• Demonstrated ability to lead a mid-sized team to achieve outsized results
• History implementing a marketing automation platform (HubSpot is a plus!)
• The ability to juggle multiple company-wide goals and working with multiple teams at once
• A passion for a bringing a new way of thinking to the Latin American market

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. HubSpot is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.

About HubSpot

HubSpot helps millions of organizations grow better, and we’d love to grow better with you. Our business builds the software and systems that power the world’s small to medium-sized businesses. Our company culture builds connections, careers, and employee growth. How? By creating a workplace that values flexibility, autonomy, and transparency. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 4M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every HubSpotter globally who has helped build our remarkable culture, HubSpot has been named a top workplace by Glassdoor, Fortune, Entrepreneur, and more.

HubSpot was founded in 2006. We’re headquartered in Cambridge, Massachusetts, and we have offices in Dublin (Ireland), Sydney (Australia), New Hampshire, Singapore, Tokyo (Japan), Berlin (Germany), and Bogotá (Colombia).

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