Director, Lifecycle Marketing at Klaviyo

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Klaviyo is looking for a highly experienced Lifecycle Marketing leader to join our Performance Marketing team. The Director of Lifecycle Marketing will build out some of the most important initiatives across the marketing team helping to fuel Klaviyo’s continued growth. 

As the head of Lifecycle Marketing, you’ll own the lifecycle strategy from end-to-end with a focus on crafting new ways to interact with our customers by helping them through their journey. You’ll lead a team to success by defining key segments, measuring against KPIs, and building out nurture programs focusing on high levels of engagement and customer growth. The ideal candidate is analytical, detail-oriented, has a rigorous testing mindset, and will lead their team by example. It is crucial to be able to work effectively with cross-functional teams, and evangelize lifecycle marketing needs across the organization. Though we have a solid foundation in our lifecycle marketing program, we are looking to continue supercharging our growth through new innovations, tactics, and optimizations.  

How You Will Make a Difference 

  • Develop a forward-looking Lifecycle Marketing vision by innovating beyond all of our current programs
  • Own the customer journey and meticulously work to refine and enhance it
  • Lead, mentor, and develop a team of Lifecycle Marketers facilitating career development and new responsibilities
  • Champion a culture of accountability, experimentation, and success
  • Take on aggressive goals concentrating on nurturing our customers at each stage of the funnel
  • Approach initiatives with a customer-first emphasis aligning all goals directly back to a positive experience
  • Assess our technologies and work with technical teams to enhance wherever possible
  • Partner with Creative, Digital, Sales, Product, and Engineering teams to collaborate, test and optimize every touchpoint 
  • Understand customer segmentation and the user journey and ensure they are incorporated into all of our Lifecycle journeys
  • Evangelize the Lifecycle Marketing program by reporting on performance, sharing results, and communicating plans and roadmaps

Who You Are

  • 8+ years of experience in Lifecycle Marketing and CRM
  • B2B and international experience is a plus
  • Specialize in designing and executing data-driven marketing initiatives in the email channel and other direct channels
  • Managed and built teams while effectively leading cross-functional groups, such as: creative, digital, engineering, product, and data
  • A self-starter and someone who thrives in fast-paced environments 
  • Analytically driven individual who can also think creatively and yearns to innovate
  • Works through challenges and has a ‘can do’ attitude 

What Your Work Will Look Like 

  • You’ll report to the VP of Performance Marketing
  • You’ll be the source of truth on all things Lifecycle Marketing as well as a key contributor on integrated campaigns
  • You’ll develop a deep understanding about our space, our competitors, the Klaviyo platform and will use all of the information to run a full funnel marketing strategy 
  • Think creatively and strategically to turn your vision and goals into a reality

Get to know Klaviyo

Klaviyo is a world-leading marketing automation platform dedicated to accelerating revenue and customer connection for online businesses using the channels they own like email, web and mobile. Enabling brands to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. The company’s hybrid customer-data and marketing-platform model allows companies to grow by fostering direct, high-fidelity relationships with customers, without giving up their valuable data to Facebook or Amazon. In 2020, Klaviyo reached coveted unicorn status with a robust Series C of $200m at $4.15B valuation. Innovative companies like Unilever, Custom Ink, and Huckberry sell more with Klaviyo. Learn more at www.klaviyo.com.

Klaviyo does not tolerate and prohibits discrimination, harassment or retaliation of or against job applicants, contractors, interns, volunteers or employees by another employee, supervisor, vendor, customer or any third party.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • Twitter BootstrapLibraries
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • MySQLDatabases
    • RedisDatabases

Location

We're in the heart of the Financial district with easy access to public transportation and a short walk from South Station.
“Life’s Too Short To Work With Brilliant Jerks”: Klaviyo Employees Are Brilliant *And* Supportive
Watch

An Insider's view of Klaviyo

What's something quirky about your company?

The simplest way I would describe the Klaviyo office is "energy". From the minute you start your day there's an excitement that everyone is working toward the common goal of helping businesses grow. It's a pretty amazing thing to be a part of and you can really feel it.

Jon

Director of Community Management

How do you collaborate with other teams in the company?

One of the great things about working at Klaviyo is that I get to work with amazing people from across the organization. While working in Finance isn’t intuitively a role that involves a lot of collaboration - Klaviyo’s finance team has regular interactions and team syncs with Sales Ops, Customer Support and the People Team!

Tai

Staff Accountant

What are Klaviyo Perks + Benefits

Klaviyo Benefits Overview

Klaviyo pours into team members by providing a diverse and inclusive environment. We also take pride in our quality health benefits and programs. In our efforts to achieve overall happiness for Klaviyos, we offer competitive salaries and 401K planning through Principal. Protect yourself against hardships with life and disability insurance, continue learning and developing with tuition reimbursement, and achieve peace with Headspace. Additional perks include unlimited vacation time, employee referral bonuses, commuter expenses, fitness reimbursements, free books, and a thriving company atmosphere.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
We have a diversity and Inclusion committee that sponsors monthly company-wide activities to educate and enrich our employees.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Klaviyo employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Disability insurance that covers 60% of annual salary.
Dental Benefits
Our dental plan covers : 100% for preventative care., 80% for basic restorative, 50% for major restorative.
Vision Benefits
Our vision benefits plan covers 100% for annual eye exams with $150 for glasses and contact lenses.
Health Insurance Benefits
Life Insurance
Life insurance is equal to 1 times an employee's annual salary up to 300k.
Wellness Programs
Onsite Gym
Team workouts
Live virtual Yoga
Mental Health Benefits
For example, free access to Headspace meditation app
Retirement & Stock Options Benefits
401(K)
Klaviyo's 401k plan offers stocks, bonds and international index funds to choose from.
401(K) Matching
Company Equity
Klaviyo offers equity packages to full time employees.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave.
Flexible Work Schedule
Klaviyo provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Klaviyo offers unlimited time off.
Paid Holidays
Paid Sick Days
Klaviyo offers unlimited time off.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Klaviyo offers Tax preferred transit and parking plans for employees.
Company Outings
Klaviyo Hosts bi-annual company parties and milestone celebrations when targets are reached ! ( usually once a year)
Game Room
Klaviyo offers ping-pong tables, and a number of different gaming consoles for employee use.
Stocked Kitchen
Klaviyo offers a WELL STOCKED FREE kitchen with snacks and drinks for all employees.
Some Meals Provided
Klaviyo often surprises employees with free breakfast or meals and Free lunch on Wednesdays for all!
Happy Hours
Happy hours are hosted Once per week on Fridays!
Parking
There is a parking garage in the building.
Recreational Clubs
Fitness Subsidies
Klaviyo offers 3 months of subsidised gym membership.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $3000 for continuing education.
Diversity Program
Lunch and learns
Klaviyo hosts weekly Lunch and Learns.
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
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