Director, Integrated Marketing Campaigns

| Greater Boston Area | Remote
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Why You Should Join the Marketing Team

Marketing Team: The marketing team is special — a collection of powerful misfits, passionate doers, creative strategists and insatiable dreamers. We’re looking for people nothing like us to make our diverse group more diverse and broaden our collective thought.

Our customers aren’t simply special. To us, they are our lifeblood. They are entrepreneurs. Parents. Providers. They put their livelihood on the line every day to make their dreams come true. Our customers are inspired and inspiring. We have helped over 65,000 of them grow and yet we have millions more people to serve and work to do to get there.

How You Will Make a Difference 

This role is expected to lead the strategy and execution of major and minor integrated marketing campaigns. You will build and manage a team of world-class integrated marketing managers who will orchestrate thematic campaigns per audience focused on driving awareness, changing perception and improving consideration for Klaviyo’s products

You will:

  • Orchestrate global campaign & program planning to prioritize audiences, messages and mix for our biggest marketing bets 
  • Own the execution of integrated marketing campaigns to meet the goals (awareness, lead -gen, consideration, adoption) for different segments (Entrepreneur, SMB, Enterprise, Developers etc.) for both Klaviyo prospects and customers
  • Work with global Marketing leadership to shape quarterly and annual campaign themes and ensure alignment and relevance across global regions (Americas, APJ, EMEA).
  • Maintain the global integrated marketing calendar for all campaigns by product, audience and channels
  • Lead the thinking on campaign architecture and customer journey design to meet the goals (awareness, lead -gen, consideration, adoption) for different audiences (Entrepreneur, SMB, Enterprise, Developers) for both Klaviyo prospects and customers
  • Coordinate with your counterparts in product marketing, creative design, content, events, digital, brand and comms to bring true omni-channel campaigns to market
  • Develop standardized metrics and report out on  campaign performance as measured by traffic, leads, pipeline, revenue and other related metrics
  • Responsible for initiative/campaign plans and briefs, developed in collaboration with Product Marketing, Brand, Content and other business partners, ensuring tight alignment with  go-to-market strategies, marketing plans, and annual goals/priorities. 
  • Build and manage a talented and diverse team of world class integrated marketing managers 

You know you are successful when:

  • You are bringing structure by institutionalizing best practices and a well aligned process on campaign design, campaign launch, metric tracking, idea intake and more
  • You are driving results. The campaigns you produce are driving traffic, leads, MQLs , revenue or other goals they are meant to drive
  • You are scaling your impact by building a team. You aren’t a lone warrior but creating a team of specialists who can scale this to bigger and better campaigns
  • Your work is being recognized by our customers, by analysts, by industry thought leaders and by press for its creativity and quality of execution. You are helping Klaviyo own the narrative on key themes 
  • Your work is being recognized and cited by the rest of the marketing leadership as best-in-class 

Who You Are 

  • Skilled - You bring 8+ years of experience in growth marketing/ integrated marketing / campaign design / demand-generation with deep understanding of integrated marketing channels (web, digital, SEO, email, events, webinars, ABM, social etc.)
  • Detail oriented - You are on top of details  - of channels, of spend, of creatives, or briefs, of numbers and business performance 
  • Leader - You are able to persuade and influence others to rally behind your ideas. You are comfortable with ambiguity and are able to drive a diverse group of cross-functional stakeholders towards a common goal. You are able to attract, lead and inspire a talented team of marketeers
  • Remarkable - You don’t settle for mediocre outputs. Whether its writing a campaign brief, or explaining the creatives - you are aiming to raise the bar. Every.Single.Time 
  • Structure - You can help convert open ended goals (“I want to drive awareness about this product”) into a structured campaign design. Everywhere you go, you provide clarity of words and ideas
  • Scrappy - You are always questioning the standard way of doing things and finding ways to do it better. You are never afraid to roll up your sleeves

What Your Work Will Look Like

  • You’ll report to the VP of Product Marketing. 
  • You’ll work cross-functionally with senior leaders and teammates across all marketing teams - core product marketing, brand, content, campaigns, performance marketing and more 
  • You’ll be a source of truth on our campaigns and their importance to brand building and revenue growth
  • You’ll solidify your expertise in integrated marketing for a successful hyper growth startup

At Klaviyo we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying.

Get to Know Klaviyo

Klaviyo is a world-leading marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. The company's hybrid customer-data and marketing-platform model allows companies to grow by fostering direct relationships with customers, without giving up their valuable data to popular big-tech ad platforms. Over 265,000 innovative companies like Unilever, Custom Ink, Living Proof and Huckberry sell more with Klaviyo. Learn more at www.klaviyo.com.

Klaviyo is committed to diversity and to a policy of equal employment opportunity and non-discrimination. We do not discriminate on the basis of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected by applicable law.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • Twitter BootstrapLibraries
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • MySQLDatabases
    • RedisDatabases

Location

We're in the heart of the Financial district with easy access to public transportation and a short walk from South Station.

An Insider's view of Klaviyo

What's something quirky about your company?

The simplest way I would describe the Klaviyo office is "energy". From the minute you start your day there's an excitement that everyone is working toward the common goal of helping businesses grow. It's a pretty amazing thing to be a part of and you can really feel it.

Jon

Director of Community Management

How do you collaborate with other teams in the company?

One of the great things about working at Klaviyo is that I get to work with amazing people from across the organization. While working in Finance isn’t intuitively a role that involves a lot of collaboration - Klaviyo’s finance team has regular interactions and team syncs with Sales Ops, Customer Support and the People Team!

Tai

Staff Accountant

What are Klaviyo Perks + Benefits

Klaviyo Benefits Overview

Klaviyo pours into team members by providing a diverse and inclusive environment. We also take pride in our quality health benefits and programs. In our efforts to achieve overall happiness for Klaviyos, we offer competitive salaries and 401K planning through Principal. Protect yourself against hardships with life and disability insurance, continue learning and developing with tuition reimbursement, and achieve peace with Headspace. Additional perks include unlimited vacation time, employee referral bonuses, commuter expenses, fitness reimbursements, free books, and a thriving company atmosphere.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
We have a diversity and Inclusion committee that sponsors monthly company-wide activities to educate and enrich our employees.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Klaviyo employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Disability insurance that covers 60% of annual salary.
Dental Benefits
Our dental plan covers : 100% for preventative care., 80% for basic restorative, 50% for major restorative.
Vision Benefits
Our vision benefits plan covers 100% for annual eye exams with $150 for glasses and contact lenses.
Health Insurance Benefits
Life Insurance
Life insurance is equal to 1 times an employee's annual salary up to 300k.
Wellness Programs
Onsite Gym
Team workouts
Live virtual Yoga
Mental Health Benefits
For example, free access to Headspace meditation app
Retirement & Stock Options Benefits
401(K)
Klaviyo's 401k plan offers stocks, bonds and international index funds to choose from.
401(K) Matching
Company Equity
Klaviyo offers equity packages to full time employees.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave.
Flexible Work Schedule
Klaviyo provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Klaviyo offers unlimited time off.
Paid Holidays
Paid Sick Days
Klaviyo offers unlimited time off.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Klaviyo offers Tax preferred transit and parking plans for employees.
Company Outings
Klaviyo Hosts bi-annual company parties and milestone celebrations when targets are reached ! ( usually once a year)
Game Room
Klaviyo offers ping-pong tables, and a number of different gaming consoles for employee use.
Stocked Kitchen
Klaviyo offers a WELL STOCKED FREE kitchen with snacks and drinks for all employees.
Some Meals Provided
Klaviyo often surprises employees with free breakfast or meals and Free lunch on Wednesdays for all!
Happy Hours
Happy hours are hosted Once per week on Fridays!
Parking
There is a parking garage in the building.
Recreational Clubs
Fitness Subsidies
Klaviyo offers 3 months of subsidised gym membership.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $3000 for continuing education.
Diversity Program
Lunch and learns
Klaviyo hosts weekly Lunch and Learns.
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
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