Everbridge seeks a senior-level Industry Marketing Director to help create and execute the go-to-market strategy across the Everbridge portfolio for the Financial Services industry. This is an individual contributor role. You will be the Financial Services expert within Everbridge and the voice of Everbridge to the Financial Services industry, helping to define and articulate the value that Evebridge’s products provide to Financial Services companies. You must have significant experience and knowledge of the Financial Services industry, including but not limited to Retail and Commercial Banking, Insurance, Credit Card and Payment Service companies, Investment Funds and Stock Brokerages - and the business drivers, challenges, trends, policies, and regulatory compliance requirements that support the need for Critical Event Management solutions. Your goal is to support our sales and marketing efforts to increase Everbridge’s pipeline, bookings, and customer size/share of wallet in the Financial Services industry.  

About the Team

• The Industry & Solutions Marketing team is focused on connecting technology to value through an understanding of our customers business.  The Director of Industry Marketing will work as part of a growing team of industry marketers responsible for bringing Everbridge products to focused industries. The role will report directly to the VP of Industry & Solutions Marketing, and work closely with product marketing, product management, business development, and our global field marketing and sales teams as we help our customers understand the relevance and value of Everbridge’s Critical Event Management solutions to their businesses.

Job Duties

• Define and drive vertical market messaging using input from internal and external sources

• Create and communicate industry-specific personas for buyers and users to sales, field marketing, and partners.

• Analyze relevant business situations/trends and proactively recognize, evaluate, and develop messages to address key business issues, drivers and growth opportunities

• Provide oversight and direction to the Marcom team for projects to support vertical lead generation and awareness objectives, including collateral creation, promotional campaigns, PR, events, and similar

• Create content for internal and external audiences describing and quantifying the industry-specific business value of Everbridge’s products

• Create and deliver industry-specific trainings for a worldwide direct and indirect sales team.

• Develop sales tools including collateral, case studies, presentations, and ROI tools.

• Develop industry target account profiles with a set of metrics to track adoption of Everbridge services.

• Analyze competitive landscape and keep sales and management team apprised of key developments

• Work closely with vertical sales directors to understand their objectives for market awareness and lead generation to drive sales opportunities and sales tool needs throughout the sales lifecycle

• Provide sales support as needed for key sales opportunities, and evangelism and thought leadership for event, AR & PR support.

• Develop and nurture referrals and references

Basic Qualifications

• Strong classical marketing product management or business management skills

• ~15 years of professional experience with at least 7 of those focused on strategic, product, or vertical marketing in the enterprise software industry or within the B2B technology  space

• Experience marketing to the Financial Services industry, in either a product or vertical/industry marketing role    

• Excellent written and verbal communication skills with the ability to articulate complex technical concepts to a broad range of business audiences

• Excellent presentation, interviewing, and research skills; whomever fills this role will represent the face of Everbridge within the financial services vertical

Desired Qualifications

• Ability to gather  and synthesize disparate information into a cohesive, compelling message

• Ability to drive projects (motivated self-starter)

• Demonstrated experience working with a cross-functional team consisting of Sales, Marketing, Technical Services and Product Management

• A proven history of growing revenue through Industry and/or Product Marketing for new and/or mature product lines.

• Experience working with physical security, cyber security and/or IT service management software solutions is desired.

• BS/BA in Marketing or related area, MBA preferred

About Us

Our team makes a difference during the most difficult times and challenging situations. Our people are dedicated to solving problems. Our software was built to save lives. Our unifying mission is to keep people safe and businesses running. 

Headquartered in the great cities of Boston and Los Angeles, with operations across the world, our team of 750+ dedicated employees support more than 4,200 global customers every day in their most crucial moments. During public safety threats such as active shooter situations, terrorist attacks, or severe weather conditions—as well as during critical business like IT outages or cyber-attacks—customers rely on our SaaS-based platform to quickly and reliably aggregate and assess threat data, locate employees and first responders, automate a pre-defined communications processes, and track progress on those response plans.

Our culture is all about “Making a Difference,” and we are proud to serve:

• 9 of the 10 largest U.S. cities

• 8 of the 10 largest U.S.-based investment banks

• 7 of the top 10 U.S. technology and telecom companies

• 25 of the 25 busiest North American airports

• 7 of the 10 largest U.S. healthcare systems

• 6 of the 10 largest U.S. retailers

As we continue to grow and transform the field of critical event management, we need passionate, committed individuals to help us carry out our mission.   Click here  to learn more about what we do. If you think you have what it takes to make a difference, apply to be a part of our award-winning team.

Everbridge is an Equal Opportunity/Affirmative Action Employer. All qualified Applicants will receive consideration for employment without regard to race, creed, color, religion, or sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.