Director of Experiential Marketing

| Greater Boston Area
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Director of Experiential Marketing

 

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, and São Paulo, Brazil. http://www.indigoag.com/



Responsibilities:

 

Immediately jump in and establish a structure for the Events Team that can support the range of

large-scale (beneficial ag) to small scale (geo/local seminars) events

 

Establish a process for evaluating event opportunities and executions that map to high value and ROI for the business

  • Establish clear KPIs and dashboard to measure performance against concrete events goals

Establish him/herself as a key thought and execution partner on the annual Beneficial Ag event (to Strategy, Ops, Brand, Commercial and Executive team)

 

Evaluate current events strategy and identify areas for increased effectiveness and opportunities for additional workstreams

  • Fully understand both the Indigo and Terraton brand and establish an event strategy that is in support of those brands

 

Continue to help the Marketing team grow in order to execute against business needs

  • Hire Regional Field Marketing staff

 

Competencies:

  • Extreme manager-doer, able to lead strategically while executing the smallest level of details (ie caterers, seating plants, etc.)
  • Extremely creative
  • Effective, collaborative and can-do personality with ability to diplomatically decline with logic and rationale
  • Strong and calm presence, resourceful and inventive
  • Ability to read the room, assess good creative and have an eye for building/executing effective brand experiences
  • Effective ability to balance experience with budget
  • Highly organized, detail oriented 
  • Ability to work cross-functionally from executives to grower-focused representatives 

Qualifications:

  • 10-15 years of experience in agency or client-side
  • Experience building and managing an events team
  • Experience executing events for the purpose of thought leadership, sales development and brand building 
  • Managed on time and on budget events ranging local low thousands to multi-million, multi-city
  • Experience running events at global organizations, where it requires global oversight & local execution 
  • Has directly run events or experiential marketing for high profile brands directly and in partnership




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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • TypescriptLanguages
    • GraphQLLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

On the edge of Charlestown, we are within walking distance to restaurants and bars. The Sullivan Square T and bus stop is also right next door!

An Insider's view of Indigo

What projects are you most excited about?

Our mission is to provide agronomists with unbiased real-time data we are collecting across thousands of acres at the ground level and from space. It's such a thrill to be working on the data and analysis perspective of this massively cross-disciplinary team that helps agronomists initiate data-powered conversations to provide substantial results.

Jyoti

Principal Data Scientist

What makes someone successful on your team?

A successful Indigo team member is someone willing to continuously learn and improve, regardless of experience or role. Whether you’re an Engineer, Account Manager, Business Analyst, or Scientist, successful team members keep the bigger picture in mind and bridge disciplines to solve problems facing the incredibly complex system that is agriculture

Hilary

Software Product Manager

What are Indigo Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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