Director of Experiential Marketing

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, and São Paulo, Brazil. http://www.indigoag.com/

Responsibilities:

Immediately jump in and establish a structure for the Events Team that can support the range of

large-scale (beneficial ag) to small scale (geo/local seminars) events

Establish a process for evaluating event opportunities and executions that map to high value and ROI for the business

• Establish clear KPIs and dashboard to measure performance against concrete events goals

Establish him/herself as a key thought and execution partner on the annual Beneficial Ag event (to Strategy, Ops, Brand, Commercial and Executive team)

Evaluate current events strategy and identify areas for increased effectiveness and opportunities for additional workstreams

• Fully understand both the Indigo and Terraton brand and establish an event strategy that is in support of those brands

Continue to help the Marketing team grow in order to execute against business needs

• Hire Regional Field Marketing staff

Competencies:

• Extreme manager-doer, able to lead strategically while executing the smallest level of details (ie caterers, seating plants, etc.)
• Extremely creative
• Effective, collaborative and can-do personality with ability to diplomatically decline with logic and rationale
• Strong and calm presence, resourceful and inventive
• Ability to read the room, assess good creative and have an eye for building/executing effective brand experiences
• Effective ability to balance experience with budget
• Highly organized, detail oriented 
• Ability to work cross-functionally from executives to grower-focused representatives 

Qualifications:

• 10-15 years of experience in agency or client-side
• Experience building and managing an events team
• Experience executing events for the purpose of thought leadership, sales development and brand building 
• Managed on time and on budget events ranging local low thousands to multi-million, multi-city
• Experience running events at global organizations, where it requires global oversight & local execution 
• Has directly run events or experiential marketing for high profile brands directly and in partnership