Director, Demand Generation

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PURPOSE:

The Predictive Index—the talent optimization leader—is an award-winning best place to work (Inc., Glassdoor, Boston Business Journal, The Boston Globe).

Our mission is “Better work, better world," and we take great pride in PI’s power to supercharge workplace relationships and culture to achieve the unthinkable. We’re our own best case study! You’ll be working toward a mission that inspires you, and you’ll be surrounded by fun, smart, driven people day in and day out.

There’s a reason more than 8,000 companies—including Nissan, Citizens Bank, Drift, Subway, Blue Cross Blue Shield, Docusign, and Omni Hotels—trust PI to help them hire top talent, design winning teams, and develop leaders at every level. Come discover how we empower our clients to solve their biggest challenges and make their business dreams come true.

The Predictive Index is a place where people with diverse backgrounds, experiences, and perspectives collaborate on amazing, important work. We celebrate our differences, knowing that they are fundamental to our success as an organization. “Better Work, Better World,” starts here, in an organization where every member of the PI community is valued, respected, and welcome. We encourage people from underrepresented backgrounds to apply.

 

POSITION:

We’ve grown our business about 30% year over year since new management took over in 2014. Much of this growth is thanks to us executing swiftly on our vision to be the world’s leading talent optimization platform. These are very exciting times for the business as we continue to refine our go-to-market strategy and adopt a philosophy of product-led growth. 

We’re looking for a strategic demand generation leader who is a planning and analytical powerhouse. This person will be a major driver of marketing’s impact on lead generation, client acquisition, and retention. Working closely with sales, marketing operations, and product marketing, the Head of Demand Generation will lead the organization’s efforts towards ambitious growth targets, excel at telling stories with data, and have an incredible track record of productive cross-functional collaboration.

YOUR DAY-TO-DAY:

  • Oversee iterative testing process to increase engagement and conversation rates and lower cost per engagement/lead/acquisition
  • Work with Business Intelligence and Revenue Operations to build analytics view on demand gen performance (e.g. conversions, LTV/CAC, up-sell/cross-sell campaigns)
  • Partner with Product Marketing and Sales teams to segment and prioritize targets and personas across PI’s total addressable market
  • Establish and maintain best practices across channels like SEO, paid search, email, referrals, social media, and more
  • Key stakeholder in PI’s overarching Go To Market strategy
  • Formalize and communicate Demand Generation strategy, and successfully execute or delegate up against that strategy

SHOULD YOU APPLY?

If you’ve got all the below skills, drop what you’re doing right now and reach out. If you’ve got some of these skills, we still want to hear from you

  • B2B demand generation experience - more is better, but we don’t think “years on a resume” is the best way to measure talent
  • Data collection and analysis across all phases of the buyer/customer journey
  • Campaign budgeting and forecasting
  • Marketing strategy creation and stewardship
  • Paid search and PPC
  • Messaging and testing optimization
  • Strong track record in project and/or people management

Just as our employees are threads in the cultural fabric of PI, THREADS is our framework for understanding our core values.

Teamwork: Focus on the “we,” not the “me.”

Honesty: Follow your moral compass.

Reliability: Be someone others can count on.

Energy: Be balanced, be energized.

Action: Errors of action are better than errors of inaction. Be brave.

Drive: Own it.

Scope: Don't try to boil the ocean.

The Predictive Index participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.


The Predictive Index is an Equal Opportunity Employer.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavascriptLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • .NET CoreFrameworks
    • PardotAnalytics
    • DoceboAnalytics
    • AsanaManagement
    • JIRAManagement
    • DomoManagement
    • WordpressCMS
    • SalesforceCRM
    • SalesloftCRM

Location

Our office is close to lots of restaurants and a huge shopping area. Just minutes from the Rt. 128 train station, we're commuter friendly to everyone!

An Insider's view of The Predictive Index

How would you describe the company’s work-life balance?

I think The Predictive Index really puts its people first. My manager has been really supportive of my needs in and out of the office. I think having a manager that cares about me as a whole person makes me feel more fulfilled and energized to come to work.

Caraline

Recruiter

What does your typical day look like?

I'd say a good third of a "typical" day is spent meeting with people to make sure our team is building the right stuff and in the right way. Another sixth my day is spent interviewing or thinking about hiring and onboarding since we’re growing so fast. The last half of my day is hopefully spent programming! Building cool stuff is my favorite!

Stefan

Lead Software Engineer

How does the company support your career growth?

PI and my team have done a lot to map out a career path from having monthly discussions to filling out a personal development chart. This has allowed me to clearly see a future as well as understand what it is going to take to achieve my goals, and I know PI will help me get there.

John

Business Development Representative

What is your vision for the company?

Operations at PI enables all business units to empower members to maximize their creativity. I envision PI's growth to be powered by scalability, where systems and intelligence allow us to focus on high-value activities; where departments partner in successful cross-functional initiatives enabled by optimal automation.

Maribel

Senior Vice President, Operations

What’s the vibe like in the office?

It’s vibrant and full of energy with animated discussions every direction you turn. It may sound weird, but it feels like there is knowledge in the air you breathe. You learn something new every day just by interacting with the talented people you work with.

Zoya

UX Researcher

What are The Predictive Index Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
We partner with organizations around Boston like Fathers Uplift, as well as Friends of the Blue Hills, Westwood Food Pantry, Needham Community Council, the Greater Boston Food Bank, and Toys for Tots.
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Cross-department program, Career mentoring, Leadership mentoring.
Customized development tracks
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