Director of Demand Generation at Threat Stack

| Greater Boston Area
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Director of Demand Generation

 

Threat Stack is looking for an ambitious, creative, and metrics-driven Director of Demand Generation to lead our global demand generation strategy, fuel our sales growth, and support a growing sales team.

 

The right marketer will be adept in creating programs that drive leads to and through the funnel. Reporting to the VP of Marketing, they will develop and execute demand gen strategy and lead the revenue marketing team.

 

Responsibilities:

  • Execute planned demand generation programs that drive pipeline for our sales teams using a variety of channels, including events, webinars, email, web, content, direct mail and digital marketing tactics
  • Develop a deep understanding of the cloud security business customers and the buyer’s journey Work with marketing and sales leadership to develop marketing plans, secure budget, and report results
  • Create marketing personas tied to specific customer needs and preferences
  • Develop programs targeted towards engaged prospects within our ICP, in concert with sales
  • Account based marketing activities targeted at our key vertical segments leveraging our product experts to tell compelling stories to the persona
  • Drive customer marketing programs to build expand pipeline within our company

 

Preferred Qualifications:

  • 7+ years of marketing experience, with at least 3 years experience in leadership role for a technology company
  • A data driven mindset with a track record of meeting and exceeding KPIs
  • Experience with an enterprise marketing automation tool, Marketo, Pardot or Eloqua preferred
  • Experience with marketing strategy development, including data-driven opportunity assessment, prioritization and budget management
  • CRM/marketing automation background, preferably Salesforce and Marketo
  • Excellent communication skills with ability to clearly convey ideas and data in written, presentation, and spoken formats to a variety of audiences
  • Confidence to work independently, as well as collaboratively with cross-functional groups
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • ReduxLibraries
    • AkkaLibraries
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • PostgreSQLDatabases
    • ElasticsearchDatabases
    • InVisionDesign
    • SketchDesign
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

We're conveniently located in Downtown Crossing where there are endless coffee, lunch, and after work venues options with easy access to the MBTA.

An Insider's view of Threat Stack

How does your team reward individual success?

Anyone in the company can nominate anyone else for a "#OneStack Award," which recognizes a fellow employee going above and beyond their job duties. Our CEO personally gives these out at our monthly Town Hall meetings. Additionally, when a major project milestone is reached, the team responsible gets a 1/2 day out of the office for a team activity.

Becky

Technical Writer

How do you collaborate with other teams in the company?

Collaboration is one of our core values and everyone is extremely supportive to each other. We use an internal chat client. So my first step would be to post a question to a group chat and crowdsource and answer. I can @ individuals who I think would have unique insight or feedback, or since we're all in Boston, go discuss with them in-person.

Eric

Senior Technical Support Engineer

How has your career grown since starting at the company?

Since joining in early 2016, Threat Stack has not only helped me grow as a professional but also with finding a career path. Starting as a BDR, I was encouraged to pursue my interest in sales operations and was able to seamlessly move into a new area of the business. This was heavily supported by leadership through education and clear objectives.

Colin

Business Operations Manager

How does the company support your career growth?

Career growth is facilitated through constant communication. Team members are challenged to expand their skills via technical and non-technical endeavors. We've had Engineers transition into management, become Architects, become technical leads, and grow rapidly as Software Engineers which is a testament to our commitment to the team.

Joe

Software Engineering Manager

What are Threat Stack Perks + Benefits

Threat Stack Benefits Overview

Threat Stack offers comprehensive perks and benefits, including: Unlimited PTO (really!) and health benefits day 1.

Culture
Volunteer in local community
Friends outside of work
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Fitness Subsidies
Professional Development Benefits
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
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