Director of Brand and Corporate Communications

| Greater Boston Area

Do you have a passion for transforming healthcare with sophisticated analytics? Boston Health Economics ("BHE") brings healthcare analytics within reach for some of the biggest names in life sciences and healthcare and is looking for a Director of Brand and Corporate Communications to take our branding, digital and corporate marketing efforts to the next level. The right candidate will have passion for developing and promoting the brand, overseeing our social media presence, and raising the profile of the company in the market. This is a new position within the company that is a core leader on a new marketing team and is full-time in our Boston office (remote candidates not considered).

 

About the Company

BHE is one of most significant voices in healthcare analytics that you’ve never heard of. With over two decades of experience, BHE provides novel solutions to allow the world’s largest life science companies, health plans and provider groups to better understand the clinical outcomes and value of various patient care strategies. BHE’s market-leading platform transforms the way analysts from diverse disciplines answer complex and critical questions and make insightful predictions. Analyses executed on the platform have been used in numerous regulatory and reimbursement agency submissions in the US, EU, Russia, China and Australia and more than 110 manuscripts and abstracts. Thanks to $78M in new investment from some of the leading healthcare private equity funds, we’re poised to accelerate our growth and are looking for the right leaders.

 

Key Business Requirements

  • Branding: Oversee the development and implementation of a new brand highlighting BHE’s market-leading position and key corporate attributes.
  • Corporate Marketing: Develop and lead corporate marketing to raise awareness of BHE around the world. Create and launch an integrated program around the new brand with measurable increases in aided and unaided awareness among target customers.
  • Digital Channel Strategy: Develop, lead and measure response across a variety of digital channels including the website, organic social media, paid search, email marketing and influencer marketing.
  • Social Media and PR: Devise strategies in support of marketing growth priorities with a variety of earned, social and paid opportunities.
  • Customer Reference: Develop a sustainable customer reference program to support sales, digital and in-person activities.
  • Events and Corporate Presence: Enhance BHE’s presence at key events and lead our annual user conference.
  • Thought Leadership: Serve as an internal expert and thought leader on all areas of digital including analytics, events, social and CRM.

 

Qualifications

  • 10 years of experience in marketing with 5 years of experience in communications and brand functions.
  • Demonstrated experience in building measurable programs with comprehensive KPIs.
  • Bachelor’s degree required, MBA or appropriate graduate degree preferred.
  • Outstanding communications skills and strong business acumen. Able to earn the respect of peers and influence without authority.
  • Experience in healthcare analytics is not required.
  • Excellent analytical skills with attention to detail and the ability to manage multiple priorities.

 

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    Technology we use

    • Engineering
    • Product
    • Sales & Marketing
      • JavaLanguages
      • JavascriptLanguages
      • RLanguages
      • RubyLanguages
      • CoffeescriptLanguages
      • D3JSLibraries
      • jQueryLibraries
      • ReactLibraries
      • Twitter BootstrapLibraries
      • HadoopFrameworks
      • Node.jsFrameworks
      • SparkFrameworks
      • SpringFrameworks
      • SinatraFrameworks
      • CassandraDatabases
      • HiveDatabases
      • MemcachedDatabases
      • MongoDBDatabases
      • PostgreSQLDatabases
      • Google AnalyticsAnalytics
      • IllustratorDesign
      • SmartsheetManagement
      • TrelloManagement
      • WordpressCMS
      • IntercomCRM
      • SalesforceCRM
      • MailChimpEmail

    Location

    BHE is located in the heart of Boston's Financial District. Just a short walk from various MBTA stops, the office allows for an easy commute.

    An Insider's view of BHE

    How does your team reward individual success?

    BHE rewards individual success with fair promotions and increased responsibilities. I started as a Data Engineer but quickly transitioned to a Software Engineer. As I became more comfortable with our software stack, I started taking on bigger challenges with less oversight. Later, I was promoted to Principle Software Engineer.

    Matt Brown

    Principle Software Engineer

    What's the biggest problem your team is solving?

    The biggest problem my team is trying to solve is how to scale customer support that requires a deep content expertise. Users of our analytics platform analyze over 20 data sources and the number of data sources continues to grow. The number of our users is also growing rapidly. So, it’s a challenging problem but a fun and rewarding one.

    Catherine

    VP of Analytics & Scientific Engagement

    What makes someone successful on your team?

    We have an incredibly talented team here at BHE who all learn from each other's experiences to evolve the product and infrastructure. To be successful here, you've got to be team-oriented, motivated, and eager to learn. Those with exceptional attention to detail and problem-solving skills are highly valued.

    Tom

    Director of Data Engineering

    What are BHE Perks + Benefits

    Culture
    Volunteer in local community
    BHE participates in one volunteer day every year. Last year, we partnered with Cradles to Crayons.
    Friends outside of work
    Eat lunch together
    Intracompany committees
    BHE's Fun Committee plans monthly lunches and quarterly events.
    Open door policy
    Team owned deliverables
    Team based strategic planning
    Open office floor plan
    Health Insurance & Wellness Benefits
    Flexible Spending Account (FSA)
    We offer FSAs for medical and dependent care expenses.
    Disability Insurance
    Disability insurance covers 60% of weekly earnings up to $1400.
    Dental Benefits
    Health Insurance Benefits
    We offer employees a choice of an HMO or a PPO plan.
    Life Insurance
    Life insurance is for $50K.
    Retirement & Stock Options Benefits
    401(K) Matching
    We offer employees a SIMPLE IRA Retirement plan with company matching up to 3%.
    Child Care & Parental Leave Benefits
    Flexible Work Schedule
    BHE provides employees with a reasonably flexible work schedule that includes summer hours and flexible start and end times. Certain teams require set hours.
    Vacation & Time Off Benefits
    Generous PTO
    BHE offers a combined time off policy to be used for vacation, personal, and sick reasons. Additionally, our office is closed between Christmas and New Years.
    Paid Holidays
    Perks & Discounts
    Casual Dress
    Commuter Benefits
    BHE offers a pre-tax commuter benefit program.
    Company Outings
    BHE hosts quarterly company outings ranging from social and volunteer activities. In the past we have done a Hopsters, Kings Bowling, Cradles to Crayons, etc.
    Stocked Kitchen
    BHE offers free snacks and beverages.
    Professional Development Benefits
    Tuition Reimbursement
    Lunch and learns
    BHE hosts lunch and learn events.
    Promote from within
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