Director, Account Based Marketing

| Greater Boston Area | Remote
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Why You Should Join the Marketing Team

The marketing team is special — a collection of powerful misfits, passionate doers, creative strategists and insatiable dreamers. We’re looking for people nothing like us to make our diverse group more diverse and broaden our collective thought.

Our customers aren’t simply special. To us, they are our lifeblood. They are entrepreneurs. Parents. Providers. They put their livelihood on the line every day to make their dreams come true. Our customers are inspired and inspiring. We have helped over 265,000+ of them grow and yet we have millions more people to serve and work to do to get there.

We’re looking to hire a Director of Account Based Marketing (ABM). An individual who will own and scale our ABM program, strategy, and budget. You will be responsible for delivering warm MQLs to the sales team to drive opportunities, pipeline, and MRR (Monthly Recurring Revenue) associated with our annual goals.

How You Will Make a Difference

  • You will drive the strategy and execution behind our ABM efforts. You’ll take a data centric approach by onboarding the best-in-class digital technologies to support your vision—ultimately tasked with growing pipeline and MRR from our core segments and regions.
  • You will be a collaborator—working closely with marketing sub teams (Brand Activations, Product Marketing, Demand Generation, and the Web Team) as well as with sales leadership, sales operations, inside sales, and the business development team.
  • You’ll partner with sales and marketing to build our master account based marketing community brand list.
    • Your newly created community brand list will influence our web personalization tactics as well as our Brand Activation attendee list.
  • You’ll develop our ABM playbook that is based on industry best practices but is as fresh and unique as the Klaviyo community. You’ll take everything you know, break it down, and Klaviyo-ize it.
  • You will focus on strategically planning and executing 1:1, 1:few and 1:many programs aligned at driving new customers into our community.
  • You will standardize ABM metrics, defining KPIs, and evangelizing them across Klaviyo.
  • At the end of year one, you will have supported Klaviyo’s overall marketing and sales efforts by securing 10 new marquee logos, logos that our competitors will eye with jealousy.
  • You will build a deep understanding of the eCommerce space, using that understanding to translate the needs of our upmarket prospect customers into compelling ABM programs.

Who You Are

  • A self-starter and someone who thrives in fast-paced environments.
  • A metrics-driven creative thinker—standard ABM programs are just that, standard. You’ll look to build a marquee program that feels less like a sales motion and more like an invitation to join an amazing community.
  • A proven ABM guru, you’ve done this before and are now looking to break the mold in your new role.
  • An educator who can lead and coach sales and marketing teams on how to scale ABM.
  • Budget aware; you’re comfortable owning a large budget, and operating to the budget. You’re also not scared to ask for more budget when the idea is right.
  • A strong partner, someone who will work closely with the Demand Generation team to scale our efforts globally.
  • A risk taker, while you’re calculated with the risks you take, you also know that building the next great ABM program won’t come without risk. To stand out in a crowded market you know we need to stand up something remarkable.
  • Someone who emphatically nodded at all of the above

What Your Work Will Look Like

  • You’ll report to the VP of Performance Marketing in this global role
  • You’ll be the source of truth on all things ABM
  • You’ll be able to measure, understand, and communicate how all ABM campaigns are performing and driving impact for the business
  • You’ll develop multiple ABM initiatives for 1:1 account targeting, 1: few programs, and 1: many tactics.
  • You’ll map the ideal customer journey that starts with generating a response and ends with a new member to the Klaviyo community.
  • You’ll leverage a deep understanding about our space, our competition, the Klaviyo platform and will use all of the information to create memorable programs.
  • You’ll have big goals and a clear vision for achievement. With that, you’ll have the the ability to think creatively and strategically to make those visions and goals a reality
  • You have 10+ years of experience in the ABM space

Get to know Klaviyo

Klaviyo is a world-leading marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. The company's hybrid customer-data and marketing-platform model allows companies to grow by fostering direct relationships with customers, without giving up their valuable data to popular big-tech ad platforms. Over 265,000 innovative companies like Unilever, Custom Ink, Living Proof and Huckberry sell more with Klaviyo. Learn more at www.klaviyo.com.

Klaviyo does not tolerate and prohibits discrimination, harassment or retaliation of or against job applicants, contractors, interns, volunteers or employees by another employee, supervisor, vendor, customer or any third party.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • Twitter BootstrapLibraries
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • MySQLDatabases
    • RedisDatabases

Location

We're in the heart of the Financial district with easy access to public transportation and a short walk from South Station.
“Life’s Too Short To Work With Brilliant Jerks”: Klaviyo Employees Are Brilliant *And* Supportive
Watch

An Insider's view of Klaviyo

What's something quirky about your company?

The simplest way I would describe the Klaviyo office is "energy". From the minute you start your day there's an excitement that everyone is working toward the common goal of helping businesses grow. It's a pretty amazing thing to be a part of and you can really feel it.

Jon

Director of Community Management

How do you collaborate with other teams in the company?

One of the great things about working at Klaviyo is that I get to work with amazing people from across the organization. While working in Finance isn’t intuitively a role that involves a lot of collaboration - Klaviyo’s finance team has regular interactions and team syncs with Sales Ops, Customer Support and the People Team!

Tai

Staff Accountant

What are Klaviyo Perks + Benefits

Klaviyo Benefits Overview

Klaviyo pours into team members by providing a diverse and inclusive environment. We also take pride in our quality health benefits and programs. In our efforts to achieve overall happiness for Klaviyos, we offer competitive salaries and 401K planning through Principal. Protect yourself against hardships with life and disability insurance, continue learning and developing with tuition reimbursement, and achieve peace with Headspace. Additional perks include unlimited vacation time, employee referral bonuses, commuter expenses, fitness reimbursements, free books, and a thriving company atmosphere.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
We have a diversity and Inclusion committee that sponsors monthly company-wide activities to educate and enrich our employees.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Klaviyo employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Disability insurance that covers 60% of annual salary.
Dental Benefits
Our dental plan covers : 100% for preventative care., 80% for basic restorative, 50% for major restorative.
Vision Benefits
Our vision benefits plan covers 100% for annual eye exams with $150 for glasses and contact lenses.
Health Insurance Benefits
Life Insurance
Life insurance is equal to 1 times an employee's annual salary up to 300k.
Wellness Programs
Onsite Gym
Team workouts
Live virtual Yoga
Mental Health Benefits
For example, free access to Headspace meditation app
Retirement & Stock Options Benefits
401(K)
Klaviyo's 401k plan offers stocks, bonds and international index funds to choose from.
401(K) Matching
Company Equity
Klaviyo offers equity packages to full time employees.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave.
Flexible Work Schedule
Klaviyo provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Klaviyo offers unlimited time off.
Paid Holidays
Paid Sick Days
Klaviyo offers unlimited time off.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Klaviyo offers Tax preferred transit and parking plans for employees.
Company Outings
Klaviyo Hosts bi-annual company parties and milestone celebrations when targets are reached ! ( usually once a year)
Game Room
Klaviyo offers ping-pong tables, and a number of different gaming consoles for employee use.
Stocked Kitchen
Klaviyo offers a WELL STOCKED FREE kitchen with snacks and drinks for all employees.
Some Meals Provided
Klaviyo often surprises employees with free breakfast or meals and Free lunch on Wednesdays for all!
Happy Hours
Happy hours are hosted Once per week on Fridays!
Parking
There is a parking garage in the building.
Recreational Clubs
Fitness Subsidies
Klaviyo offers 3 months of subsidised gym membership.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $3000 for continuing education.
Diversity Program
Lunch and learns
Klaviyo hosts weekly Lunch and Learns.
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
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