Digital Media Manager at Indigo

| Greater Boston Area
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Digital Media Manager  

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Buenos Aires, Argentina, and São Paulo, Brazil. http://www.indigoag.com/      

The Digital Media Manager plays a critical role in contributing directly to Indigo’s growth.  Working closely with integrated marketing leads and product marketing leads, you will be responsible for developing, implementing and overseeing digital marketing campaigns that deliver against quarterly goals.  This role requires being adept at all forms of digital media and measurement while understanding the role it plays in the communication mix.

Responsibilities:

  • Provide insight into performance of existing digital campaigns 
  • Demonstrate solid understanding of grower channel consumption behaviors and media habits
  • Research, evaluate, and prepare new information for paid digital media plans
  • Own campaign development process from partner evaluation, to negotiation, to execution, to measurement (specs, billing, trafficking)

Competencies:

  • Detail-oriented
  • Strong interpersonal, written and verbal communication skills.
  • Ability to multi-task and meet deadlines while paying attention to details.
  • Ability to work effectively across functional groups or geographic offices.
  • Good project management, planning and organizational skills.
  • Ability to work independently, yet seek help when needed.
  • Maintain relationships in the display and emerging media community.

Qualifications:

  • 5-7+ years of digital planning and buying experience
  • Marketer / agency experience in digital media strategy and investment
  • Knowledge of  Video, Social Media, Display and various buying methodologies (CPM, CPC, CPA), etc.
  • Experience in self-serve programmatic and social platforms (display, video, social, dOOH, audio, native) 
  • Fluency in data-driven targeting, lead generation and reach strategies
  • Ability to maintain accurate financial records, analyze data, optimize and ensure campaign goals are being fully met.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • TypescriptLanguages
    • GraphQLLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

On the edge of Charlestown, we are within walking distance to restaurants and bars. The Sullivan Square T and bus stop is also right next door!

An Insider's view of Indigo

What projects are you most excited about?

Our mission is to provide agronomists with unbiased real-time data we are collecting across thousands of acres at the ground level and from space. It's such a thrill to be working on the data and analysis perspective of this massively cross-disciplinary team that helps agronomists initiate data-powered conversations to provide substantial results.

Jyoti

Principal Data Scientist

What makes someone successful on your team?

A successful Indigo team member is someone willing to continuously learn and improve, regardless of experience or role. Whether you’re an Engineer, Account Manager, Business Analyst, or Scientist, successful team members keep the bigger picture in mind and bridge disciplines to solve problems facing the incredibly complex system that is agriculture

Hilary

Software Product Manager

What are Indigo Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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