Digital Marketing Strategist

| Somerville

The Role

We’re seeking a senior strategist to help healthcare organizations connect patients and members with the doctors, services, and care they need. This person will utilize their experience with Google Ads, SEO, Google Analytics, and digital marketing to provide thoughtful and effective plans for our clients. Our digital marketing team has a reputation of proven success and we’re looking for someone to help us continue to deliver increased value to our team and clients.

You will:

  • Initiate, execute, and daily manage digital marketing campaigns for multiple clients, primarily in Google Ads.
  • Work with Account Directors to strategically advise clients on the best solution to achieve their goals from a series of disciplines such as search, display, and other inbound marketing techniques.
  • Create, optimize and daily manage campaigns for multiple clients using digital advertising platforms such as AdWords, Bing, and Facebook.
  • Successfully manage day-to-day client interactions seeking opportunities to increase customer satisfaction and deepen client relationships.
  • Proactively implement strategy work plans, revising as needed to meet changing client needs and requirements.
  • Utilize analytics for deep dives into client data and create effective stories that help demonstrate value and drive projects forward.
  • Prepare monthly/quarterly client reports and provide new and creative recommendations for improvements and best practice solutions.
  • Be an SEO and online advertising expert so our clients know that they can and should go to you for all their digital advertising and services inquiries.
  • Stay up-to-date with changing technology and think constantly about how to best leverage the latest technological developments for MedTouch and our clients.

The Fit

This job is just right if you have:

  • 3+ years of experience working with Google Ads (Search, Video, and Display) and related platforms.
  • Experience with SEM, Facebook advertising, and SEO, including strategy development, implementation and monitoring, and web analytics tools.
  • Confidence in presenting strategies to clients, including at the executive level.
  • Drive to educate, train, and coach other team members, ensuring the entire all strategists are providing maximum value to clients.
  • A proactive approach towards digital marketing strategy and client management.
  • Previous experience with Google Analytics and Tag Manager.
  • An analytical mind and the ability to synthesize information from multiple platforms such as Google Analytics and SEO to improve overall marketing performance.
  • Experience forecasting and managing client ad budget.
  • Completed a degree or certificate in a relevant discipline.

Bonus Points

  • Knowledge of HTML and CSS.
  • Working knowledge of best practices in website usability and design.
  • Experience with content management systems (CMS) like WordPress.
  • Familiarity with Google Search Console.
  • Experience working in the healthcare industry.

What We Can Offer You

  • Fifteen vacation, five sick, and three paid personal days, plus nine company holidays and additional time off as needed.
  • Healthcare, Dental and Vision coverage as outlined in the company benefits overview.
  • 401(k) plan options and matching.
  • Short Term Disability Insurance, Long Term Disability Insurance, and Life Insurance.
  • Flex spending account for out-of-pocket medical expenses.
  • Dedicated budget for individual and team training and education purposes.
  • Company sponsored charity opportunities.
  • Seriously awesome people to work with and an employee happiness budget.
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • PHPLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • Twitter BootstrapLibraries
    • vue.jsLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • SymfonyFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • BasecampManagement
    • JIRAManagement
    • DrupalCMS
    • SitecoreCMS
    • SalesforceCRM
    • MailChimpEmail

Location

We're in the middle of great restaurants and shopping in Somerville's Assembly Row, right off the orange line!

An Insider's view of MedTouch

How would you describe the company’s work-life balance?

This job has not only allowed me to grow my career but has allowed me to be a great parent as well. I can be there for my children and still be a success!

Amy

Account Director

How do you collaborate with other teams in the company?

Collaboration is in it’s greatest form during our thorough client roadmapping process. It involves every team member working together to create realistic project scope and estimates.

Joe

Senior User Interface Developer

How has your career grown since starting at the company?

When I started with MedTouch 5 years ago, I had no software or healthcare experience. In my time here, I’ve been able to pursue my technical interests on three different teams! Thanks to the support of my knowledgeable co-workers, I’ve become well-versed in all aspects of our industry and can better help our clients achieve their project goals.

Kasie

Manager of Delivery

How do you make yourself accessible to the rest of the team?

My goal is to provide insight & help my team process through issues that arise. This enables each person to own the solution, while also empowering them to be more confident handling similar client matters moving forward. Being an available resource for the team rather than simply providing the “right” answer makes us a stronger team together.

Frederic

Vice President of Client Services

What’s the vibe like in the office?

You can tell how devoted every team member is to the mission. My teammates are excellent examples of what “go-getters” and self-initiators are and they can be utmost professionals as well as creative and fun to work with

Chandra

Account Director

What are MedTouch Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer $500-$1,500 annually for continuing education.

Additional Perks + Benefits

Our employees also enjoy exclusive discounts to many of the shops and restaurants in Assembly Row!

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