Digital Marketing Manager

Sorry, this job was removed at 11:57 a.m. (EST) on Tuesday, June 5, 2018
Find out who's hiring remotely in Greater Boston Area.
See all Remote Marketing jobs in Greater Boston Area
Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Digital Marketing Manager

 

Position Summary:

Kyruus is seeking an exceptional Digital Marketing Manager to lead the company’s digital and email marketing strategies. Reporting to the VP of Marketing, the DMM will be responsible for developing novel digital strategies, overseeing the company’s website, spearheading third party content distribution programs, and tracking the impact of digital initiatives. This is a great role for someone eager to own a multitude of key marketing responsibilities and play a pivotal role in Kyruus’ marketing strategy. 

The DMM will proactively identify opportunities to both attract leads online and convert them effectively through Kyruus.com. The DMM will work with the marketing team to execute well-coordinated campaigns and email nurture programs to drive leads to Kyruus-hosted white papers, webinars etc. This person will also work closely with sales and sales enablement to support marketing operations (e.g, optimizing lead flow processes, reporting on results).

The ideal candidate is driven, self-motivated, and creative. The right person is metrics-driven, constantly monitoring results and testing new approaches, as well as skilled at using marketing automation software. He or she is adept at both crafting long-term strategy and executing day-to-day tasks across multiple projects.

Sample Responsibilities:

  • Manage Kyruus’ website, including continuously adding new content, keeping existing content up-to-date, and making other proactive updates to engage visitors more effectively.
  • Build, track, and optimize all Kyruus.com landing pages to maximize conversion.
  • Develop, execute, and track results of digital marketing programs (SEO, PPC etc.).
  • Identify and pilot new opportunities to attract our target audience online.
  • Find and manage opportunities with third party content distribution vendors.
  • Create compelling email campaigns and coordinate with sales team to support outreach.
  • Coordinate content campaigns with product marketing; recommend digital marketing optimizations to event and product marketing teams.
  • Expand and manage Kyruus’ email nurture program.
  • Analyze performance of digital marketing programs & recommend adjustments as needed.
  • Prepare regular, detailed reports on digital & inbound marketing performance.
  • Collaborate with Sales Operations. to refine lead flow processes to maximize conversion.
  • Manage the digital marketing budget.
  •  

    Requirements:

    • Bachelor’s degree with 5+ years of marketing experience (2+ in digital / inbound marketing).
    • Proven expertise developing digital marketing strategies (e.g., SEO, PPC)
    • Track record of creating and executing innovative, effective marketing programs
    • Solid experience with marketing automation software (HubSpot preferred) & salesforce.com.
    • Strong writing, analytics, interpersonal, and project management skills.
    • Willingness and ability to work in a fast-paced startup environment.
    • Great fit with Kyruus culture (takes initiative, collaborates well with colleagues).
    • Healthcare provider industry experience a plus.

    Read Full Job Description
    Easy Apply
    By clicking Apply Now you agree to share your profile information with the hiring company.

    Technology we use

    • Engineering
    • Product
    • Sales & Marketing
    • People Operations
      • JavaLanguages
      • JavascriptLanguages
      • PythonLanguages
      • RubyLanguages
      • FlaskLanguages
      • ReactLibraries
      • ReduxLibraries
      • DockerFrameworks
      • FlaskFrameworks
      • AWS RedshiftDatabases
      • ElasticsearchDatabases
      • PostgreSQLDatabases
      • RedisDatabases
      • AWS (Amazon Web Services)Services
      • GitHubServices
      • Google CloudServices
      • LookerAnalytics
      • TableauAnalytics
      • FigmaDesign
      • InVisionDesign
      • ConfluenceManagement
      • Google DriveManagement
      • JIRAManagement
      • Monday.comManagement
      • HubSpotCRM
      • SalesforceCRM
      • SlackCollaboration
      • ZoomCollaboration
      • Monday.comProject Management

    Location

    Our Boston office is located in the heart of the city, surrounded by restaurants, shops, and tourist attractions!

    An Insider's view of Kyruus Health

    How would you describe the company’s work-life balance?

    Kyruus encourages an exceptional work life balance. Unlimited PTO is just the beginning. Managers and coworkers encourage you to take time off and fully disconnect from work, jumping in to assist wherever they can. My favorite thing is that employees are allowed to interpret "remote first environment" on their own terms

    Akieva

    Total Rewards Associate II

    How do you collaborate with other teams in the company?

    My team collaborates with many other departments at Kyruus. We work with Product during the scoping phases of the development cycle, we work with Implementation during deployment, and we work closely with Engineering after Go-Live. We depend on these collaborations, and more, in order to provide the best possible experience to our customer

    Ken

    Senior Director, Customer Support

    What are some things you learned at the company?

    Kyruus has taught me things both in my personal & professional life. Professionally, I’ve learned how to adapt & succeed in a fast-paced environment that is constantly changing. Personally, I’ve learned that the people and company I work for matters. I can do accounting anywhere—it’s the people I work with and the culture that makes me love my job

    Lauren

    Senior Accountant

    How do you empower your team to be more creative?

    We talk a lot about thinking out of the box and putting our business hats on. I truly see the People team in service of the business but an integral part of the success of the business. Creativity and innovation aren't just reserved for engineers and marketers, the more creative we are in the People space, the more engaged our employees are

    Paige

    Chief People Officer

    What projects are you most excited about?

    My team is currently working on a project that will allow patients to check themselves in to their appointment without needing a staff member. I'm excited to continue to iterate on this because it will free up time for the front desk staff, shorten lines at the practice, and benefit the patient to easily check themselves in on their own device

    Marguerite

    Senior Product Manager

    What are Kyruus Health Perks + Benefits

    Kyruus Health Benefits Overview

    At Kyruus Health, we prize health above all else. That’s why we’ve designed a comprehensive wellness and benefits package to help ensure that you’re always feeling fully covered, engaged, and supported, while you work to build your dream career with us.

    Unlimited PTO- We are committed to flexibility and empowering employees to do work that matters in a way that works for them. Our unlimited PTO policy is anchored on that flexibility – encouraging employees to take time off for what’s important to them, in addition to the many company holidays we celebrate.

    Quarterly Recharge day with $25 to get reimbursed

    Health Benefits- Our health, dental, and vision plans are designed to allow employees the opportunity to choose options that work best for themselves and their families.

    Wellness Program- We offer employees a lifestyle stipend of $2,000 per year to help them be well. This is designed for Kyruus Health to offset the cost for items, experiences, or home expenses that enhance team members’ well-being.

    Parental Leave- We care about creating the time you need to bond for any team members at Kyruus Health growing their families. We offer 8 weeks of fully paid leave to all parents. Birthing parents are also eligible for additional time and coverage through our Short-Term Disability plan.

    Home Office- In addition to a laptop, we also provide you with $750 to get the additional equipment you need and add an ongoing amount of $1,200 to your salary to cover remote work costs.

    Employee Groups (PiM)- People in Motion (PiM) is our employee advocacy and improvement program. These cross-functional groups are comprised of employees, with an executive sponsor, who contribute ideas and drive action towards focused areas of improvement across the employee experience.

    401(k) Program- Employees have the option to begin contributing to their accounts on their first day of employment and we offer an employer match of up to $1,500 per calendar year for all employees who enroll.

    Equity- Every new employee receives an equity grant when hired and has the opportunity to grow their ownership throughout their tenure.

    Culture
    Team based strategic planning
    Open office floor plan
    Employee resource groups
    Employee awards
    Flexible work schedule
    Remote work program
    Diversity
    Documented equal pay policy
    Dedicated diversity and inclusion staff
    Diversity manifesto
    Mean gender pay gap below 10%
    Diversity employee resource groups
    Hiring practices that promote diversity
    Health Insurance + Wellness
    Flexible Spending Account (FSA)
    Disability insurance
    Dental insurance
    Vision insurance
    Health insurance
    Life insurance
    Wellness programs
    Mental health benefits
    Financial & Retirement
    401(K)
    401(K) matching
    Company equity
    Performance bonus
    Charitable contribution matching
    Child Care & Parental Leave
    Childcare benefits
    Generous parental leave
    Family medical leave
    Return-to-work program post parental leave
    Vacation + Time Off
    Unlimited vacation policy
    Sabbatical
    Paid holidays
    Paid sick days
    Flexible time off
    Office Perks
    Commuter benefits
    Free snacks and drinks
    Home-office stipend for remote employees
    Onsite gym
    Professional Development
    Lunch and learns
    Promote from within
    Customized development tracks
    Paid industry certifications

    More Jobs at Kyruus Health

    Easy Apply
    By clicking Apply Now you agree to share your profile information with the hiring company.
    Learn more about Kyruus HealthFind similar jobs like this