Digital Marketing Coordinator

| Watertown
At Markforged, we are on a mission to unlock the next 10x innovation in design and manufacturing. We build an Industrial 3D Printing Platform to liberate designers and engineers from decades-old, slow part creation processes. NASA, Google, Ford, Amazon, Siemens and thousands of companies in 50 countries use Markforged to print same-day prototypes and produce stronger end-use parts than they did before. With Markforged, customers are able to ship 50X faster, spend 20X less, and build products that are 23X stronger.
 
We are seeking an upbeat individual with a can-do attitude to join our Demand Generation team as the Digital Marketing Coordinator. In this role, you will be assisting with the success of our lead generation initiatives.

Responsibilities

  • Manage and coordinate all digital campaign efforts in Marketo 
  •  Manage paid social promotions
  • Drive digital marketing efforts to attract and build traffic and lead conversions, including paid advertising and targeting/re-targeting with Google AdWords and Bing Ads
  • Support the SEO keyword strategy to drive traffic to the website using a mix of standard and long tail keywords to optimize SEO
  • ·Report on the success of each campaign
  • Track metrics such as conversion, campaign leads, and CPLs across the website and our digital campaigns and make necessary adjustments to improve campaigns and organic traffic over time

Skills

  • Has 1-2 years of digital marketing-related experience
  •  Is organized, detail-oriented and highly motivated to succeed in a fast- paced, deadline-driven environment
  • Has experience using marketing automation, preferably Marketo
  • Has experience using Salesforce CRM
  • Has basic understanding of digital marketing tools such as Google AdWords, AdRoll, Terminus, Google Analytics etc.
  • Enjoys a fast-moving environment working among engineers, software developers and creative marketers
  • ·You want to join a team that is fun and driven to succeed
Read Full Job Description

Location

85 School Street, Watertown, MA 02472
85 School Street, Watertown, MA 02472

Insider's spotlight

What are some social events your company does?

Our office has periodic happy hours and company offsite parties, as well as a weekly all-hands meeting where different teams present and lunch is served.

Daniel

Content Engineer

What does your typical day look like?

A typical day at Markforged is exciting. I work with different teams across the organization on a wide array of projects. Each new day brings a unique set of challenges, and we pride ourselves in repeatedly coming up with effective solutions to the challenges that arise.

Ibraheem

Project Manager

How has your career grown since starting at the company?

I started at Markforged on the Solutions team. After taking the initiative to learn, attend trade shows, and help with training sessions, the growth of the applications team allowed me to graduate to the role of an Application Engineer. Markforged has continuously allowed me to use my increasing expertise and skill set to grow my career.

Michelle

Application Engineer

Perks of working here

401(K)
Beer on Tap
Casual Dress
Company Outings
Dental
Fitness Subsidy
Flex Work Hours
Game Room
Happy Hours
Health Benefits
Generous Parental Leave
Parking
Some Meals Provided
Stocked Kitchen
Unlimited PTO
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