Join Rave's growing marketing team!  We are adding a Email Marketing Specialist to assist with the execution of our marketing campaigns. At Rave content is the fuel that drives our demand generation strategy, and the core element in how we help prospects and customers discover the most effective solutions to help keep their communities, employees and residents safe.

If you are creative and love to write, and get a thrill out of seeing results from your work, then you should apply to work with this high-performing group.

It is rare to work at a company where you can help make a difference, even help save a life, and feel a sense of pride and accomplishment in your work. Here at Rave Mobile Safety, you will have that opportunity. Our suite of products are designed to foster quick, relevant, and actionable communication during times of high stress. Keeping people safe is our business.

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** Note: this position can either be based out of Rave's office in Framingham, MA or Cranston, RI

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What you'll do:

The Email Marketing Specialist will be tasked with creating and executing all email marketing campaigns, as well as other demand generation activities that will help drive engagement and increase conversion rates. In this role, you will work through our end-to-end acquisition strategy to drive quality leads for our sales organization through thoughtful, optimized processes across all digital media channels. You will succeed in this roll If you are a self-motivated driver of results who likes to constantly review campaign performance-shifting and A/B testing constantly to drive growth.

• Write marketing email promotions and landing pages about sponsored content to maximize lead capture for lead generation campaigns
• Assist in the execution of account-based marketing (ABM) campaigns consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics 
• Develop and optimize content to boost nurture campaigns and other demand-gen activities and increase engagement
• Edit copy for all sponsored content (whitepapers, ebooks, infographics, case studies, etc.)
• Become a topic specialist for all verticals. Collect market statistics, study technology trends and drivers, and develop effective positioning/messaging that resonates with our target audiences
• Collaborate closely with digital marketing team to ensure assets are delivered complete and on time 
• Constantly optimize copy and messaging, employing A/B testing to determine which message imagery, subject lines and copy best motivates users to engage and convert
• Ensure grammatical accuracy, message clarity and a consistent style and voice throughout all content
• Analyze the performance data of email campaigns to develop copywriting best practices/audience insights (e.g. click-thru rates, conversion rates, open rates)
• Establish email performance benchmarks, deliver reporting and insights that accurately measures the delivery and performance of each email campaign, and recommend actions to improve email performance
• Develop working knowledge of email marketing trends, best practices, technologies and CAN-SPAM compliance

Who you are:

• Bachelors Degree in Marketing or related field plus 2-3 years of experience in a professional environment required
• Excellent writing, editing, grammar and verbal communication skills
• Exceptional analytical and quantitative skills with great attention to detail
• Excellent project management skills, especially in a dynamic cross-functional environment
• Knowledge of main marketing tools:
  • Advanced skills in HTML, Word, Excel
  • Email Development and Marketing Automation Software (HubSpot preferred) 
  • Experience with CRM, Salesforce a plus
• Superior organizational skills; detail oriented; meets deadlines; carefully proofs own work and work of others 
• Upbeat, energetic, takes initiative, dependable, takes pride in work, and works well within a team

Why you'll love it here:

• We build a very important product that has serious, life-saving implications but we don't take ourselves too seriously!
• Competitive base salary plus monthly commissions
• Ongoing training and coaching for career development
• Comprehensive medical, dental and vision coverage with significant company contribution
• Long and Short Term Disability
• 401K retirement savings program
• Employee Assistance Program 
• Extremely generous paid time off  
• On-site gym
• Pet Insurance
• Flexible hours
• Lively culture including happy hours, free lunch twice per month, company outings and more 

Rave Mobile Safety is an Equal Opportunity Employer and utilizes the E-Verify Employment Eligibility Verification process.