Reggora is a fast-growth, early stage fintech company transforming the market for real estate valuation. We’re backed by the same investors behind Twitter, Wayfair, and Slack, and we’re quickly building our Boston-based team with motivated, experienced professionals who can jump in and help us scale. 

We are currently seeking a Boston-based Demand Generation Manager to own our demand generation and account-based marketing (ABM) strategy. In this role, you will architect, implement, and track integrated (multi-channel) and experimental programs that help Reggora achieve robust sustainable growth. If you are a curious, creative, and data-driven marketer looking to skyrocket your career, learn more below. 

What You’ll Do:

• Develop and execute multi-channel campaigns and programs to generate leads and acquire target accounts (emails, webinars, direct mail, digital ads, social, regional events, etc.).
• Support our enterprise and national sales efforts with targeted ABM campaigns. 
• Create nurture programs for specific audience segments in alignment with sales efforts. 
• Create landing pages and continuously test variations to improve performance.
• Speak with current and prospective customers to thoroughly understand pain points and personas.
• Evolve our marketing strategies by leveraging the latest marketing technologies, industry best-practices, and experimentation.
• Deliver detailed reporting and metrics on activity results, campaign effectiveness, and ROI; use data to make real-time adjustments and proactively identify trends and opportunities.
• Act as the primary owner of our marketing automation platform, Pardot, and manage all aspects of database segmentation, nurture flows, and lead lifecycle with support from the business operations team.
• Establish strong communications with the sales and customer success teams to improve conversion metrics across the funnel.

Who We’re Looking For:

You have a track record of successfully managing and driving ABM campaigns in a high-growth SaaS organization. You’re fluent in the latest marketing technology and how to align it. You’re a motivated self-starter who can juggle multiple responsibilities. You can work independently to achieve results but love collaborating even more. You leave your ego at the door. You’re data-driven, but also creative. You want to work with smart people and have fun building something great. You thrive in the fast-paced, dynamic environment inherent to a high-growth technology company like Reggora.

Our Ideal Candidate Has:

• 5-7 years experience in demand generation in a high growth B2B SaaS startup.
• Expertise in end-to-end campaign development, execution, and measurement.
• Excellent written and verbal communication skills.
• Strong understanding of funnel metrics and levers to drive qualified leads and accelerate pipeline velocity.
• Experience with HTML and Adobe Creative Suite preferred 
• Proficiency in marketing technology and analytics tools such as Pardot, Marketo, Salesforce, Google Analytics, Google Adwords, as well as A/B testing and optimization tools. 
• Excellent analytical and quantitative skills to interpret data, generate insights, and translate it into actionable changes.
• Strong project management and communications skills to effectively manage multiple projects with tight deadlines, and drive alignment and execution across groups.
• Able to perform under pressure, prioritize, and deliver results in a demanding and fast-paced environment that requires fresh thinking and innovation.