Demand Generation Manager at Tulip

| Somerville
Sorry, this job was removed at 11:24 a.m. (EST) on Wednesday, July 1, 2020
Find out who's hiring in Boston.
See all Marketing jobs in Boston
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
We’re looking for a creative and analytical Demand Generation marketer to join our Marketing team. You’ll help our team reach the next level by providing quantitative insights into strategies to increase our growth, and collaborating with our sales team to drive demand from enterprise companies, and support expansion for enterprise customers. Your insights will be the backbone for decisions that affect all areas of Tulip’s enterprise growth strategy. Sound exciting? Apply below!

About you:

You are data driven and enjoy using analytical tools. You also love collaborating cross functionally with operations, sales, and customer implementation teams on key projects and go to market initiatives. You are a collaborative and motivated self-starter, ready to roll up your sleeves and dive right in. This role combines strategy with tactical work, with a significant impact on the business. In this role, you will actively contribute to defining campaign messaging throughout the funnel, selecting target accounts, and optimizing the buyer journey for this customer group.

About the role:

Key Responsibilities
  • Leverage our sales and marketing operations stack to deliver emails, ads, direct mail, and other messages to leads and contacts.
  • Collaborate with content marketing and creative team members to develop new assets (landing pages, ebooks, posts, graphics, decks, etc.) for target verticals and accounts
  • Build monthly and quarterly MQL, SAL, and SQL targets by channel and develop marketing programs to deliver target revenue within a specified budget and time frame
  • Develop distribution strategies to promote our short and long-form content to new audiences 
  • Manage relationships with content syndication vendors, agency and consulting partners to drive efficient, on message results to our target audience
  • Perform ongoing analysis of top of funnel performance - clicks, views, etc, as well as report on earned media targets including company and brand awareness goals through weekly, monthly and quarterly reports
  • Monitor key performance indicators, make data-driven recommendations and advocate for internal resources required to drive the continued growth
  • Develop A/B tests and multivariate experiments for landing pages, web pages, and ad copy tests

Qualifications:

  • 2 - 5 years of experience in digital marketing
  • Experience with marketing automation platforms like Marketo
  • Experience working with sales teams on some combination of events, ABM/outbound programs, or paid digital (search, social, display) platforms
  • Excellent verbal and written communication skills, with the ability to explain complicated concepts in clear and concise terms
  • A quick learner interested in learning more about the manufacturing industry

Working at Tulip:

We are building a strong, diverse team that values hard work, families, and personal well being. Benefits of working with us include:

  • Direct impact on product and culture 
  • Company equity
  • Competitive benefits package including Health, Dental, Vision, HRA, Commuter, and 401k
  • Flexible work schedule and unlimited vacation policy and 11 holidays
  • Fully stocked office kitchen with weekly meals and beer on tap 
  • Company outings and happy hours 
  • Fitness subsidies
  • Dog-friendly office

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will transform manufacturing.
Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C++Languages
    • GolangLanguages
    • JavascriptLanguages
    • SqlLanguages
    • Typescript Languages
    • ReactLibraries
    • ReduxLibraries
    • MeteorFrameworks
    • Node.jsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM

Location

We are located right between Union Sq, Somerville, and Imman Sq, Cambridge. Both squares are full of life! Restaurants, bars, and local breweries.

An Insider's view of Tulip

What projects are you most excited about?

I feel a great sense of satisfaction to contribute in shaping the machine monitoring experience for our users which in turn helps them be better at their jobs. I like how everyone in the company is very approachable, and Tulip's culture of promoting interdisciplinary learning.

Harshika

Product Designer

What makes someone successful on your team?

Two key attributes that will lead to success are creative problem solving and communication. Our role involves working with customers across many different industries to quickly identify and deliver effective solutions that have a lasting impact. We're also responsible for ensuring customer feedback appropriately drives evolution of the platform.

Grant

Costumer Solution Engineer

How do you empower your team to be more creative?

Opening up the creativity box looking for different alternatives encourages my team to approach a problem from different angles to come up with different solutions. If you make a mistake, you learn and improve. Most likely, you’ll get it right next time. This encourages continuous improvement every day

Pablo

Digital Manufacturing Solutions Team Lead

How do you collaborate with other teams in the company?

As a product manager, I involve engineers and designers in the planning of every new feature. I record customer interviews so that other team members can get access to their valuable feedback. We are more likely to make the right decision when everyone is able to respond to the customer’s problems, not just take the word of a PM.”

Kevin

PRODUCT DOCUMENTATION SPECIALIST

What are Tulip Perks + Benefits

Tulip Benefits Overview

Tulip provides competitive employee benefits including but not limited to: health, dental, and vision insurance, annual HRA, parental leave, fitness reimbursements, 401(k), unlimited vacation, reimbursement budget for laptop purchase, commuter benefits, catered lunches every MWF, unlimited snacks and drinks, and sponsored happy hours.

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
Promote from within
More Jobs at Tulip8 open jobs
All Jobs
Design + UX
Dev + Engineer
Internships
Operations
Developer
new
Remote
Developer
new
Somerville
Developer
new
Somerville
Developer
new
Somerville
Operations
new
Somerville
Internships
new
Somerville
Design + UX
new
Somerville
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Tulip's full profileSee more Tulip jobs