Account Based Marketing Manager (Customer)
Job Description:
The Opportunity:
Do you have a passion for customer marketing? A desire to flex your creative muscles and accelerate the customer journey? Have excellent interpersonal skills and experience working collaboratively with account teams? Looking to be part of work that is fulfilling, contributes to business results all while inspiring existing customers? You could be the next amazing human we are looking for to join our vibrant customer development marketing team!
Main duties & responsibilities:
- Develop global account strategies in collaboration with our Strategic Client team with the goal of optimizing engagement within high-value customers
- Educate and enable Strategic Client Directors and Customer Success Managers on new and existing marketing activities being performed. Responsible for driving internal adoption and use
- Perform in-depth research to identify opportunities to improve marketing effectiveness at our top customer accounts
- Develop metrics to measure the performance of existing marketing programs and account plans, report on results regularly
- Identify the most effective marketing materials, channels, and messaging for key customer accounts; Manage the timely build, develop, QA and launch of deliverables
Required skills and experience:
- Demonstrated ability to work cross-functionally with key groups such as creative teams, copy writers, PR, business operations and finance.
- Proven success in building highly effective relationships with account teams to understand business goals and execute programs that have a quantifiable impact
- Must be high energy, passionate and have a positive "can do" attitude
- Self-starter with the ability to manage multiple projects, with a keen attention to details
- Strong written and verbal communication skills
- Metrics focused and results oriented
QUALIFICATIONS:
- College Degree or equivalent work experience
- Minimum 7+ years experience, 5+ years in an enterprise software/SaaS business
- Account based marketing or field marketing experience a plus
- Proficient with CRM (Salesforce) and marketing automation (Marketo)
- Experience with digital marketing tools (LinkedIn, Google Analytics, 6Sense), Outreach, Drift and other ABM platforms a plus
Who We Are:
Culture creators. Visionaries. Innovators. Game changers and changemakers. A Unicorn or two ... That's who we are at Workhuman®. We love what we do because we're shaping the future of work - and the world - through our people and global technology. We're building cultures of gratitude and human connections for leading global brands - and that starts with our own. Here you can be yourself, learn, and grow with some of the best people you'll ever meet. Be inspired to do your best work, celebrate life's most meaningful moments, and truly experience the benefits of an award-winning workplace and caring culture rooted in respect and gratitude. This is the place where you can make a positive difference to colleagues, customers, and the world every day. You might just be the next human we're looking for - because all the things that make you human and unique are the very reasons you belong here!
The Company:
Workhuman® is the world's fastest-growing integrated Social Recognition® and continuous performance management platform. Our human applications are shaping the future of work by helping organizations connect culture to shared purpose. With a consistent stream of gratitude fueling unparalleled, provocative workplace data and human insights, Workhuman® Cloud is a critical software engine for global companies seeking to motivate and empower their people to do the best work of their lives. Workhuman® (formerly known as Globoforce) was founded in 1999 and is co-headquartered in Framingham, Mass., and Dublin, Ireland.
The Company:
Workhuman® is pioneering the human workplace through award-winning Social Recognition® and Continuous Performance Management solutions. Workhuman inspires more than six million humans across 180 countries to perform the best work of their lives. For the past 21 years, human resources and business leaders alike have used Workhuman Cloud® to gain the proactive insights necessary to transform and lead a more connected, human-centered workplace that accelerates engagement and productivity. To learn more about Workhuman's mission to make work more human for every person on the planet and how you can ensure great work is celebrated and amplified in your workplace, visit www.workhuman.com.
Did you know
- We have more than 6M employees worldwide, on the Workhuman Cloud
- Named The #1 Great Places to Work (GPTW) in Ireland in 2019, and was also named as one of the Best Workplaces for Women. 2020 marks the eighth consecutive year on the list; in 2020, moved to "large company" category and placed #4. Named Great Places to Work in Europe in 2020.
- Named a Boston Globe Top Place to Work in 2020 (mid-size company); 7th year featured on the list; Named a Great Place to Work Certified organization for the past 5 years
- In 2021: Best Workplaces in Tech in Ireland, Best Workplaces in Europe
Perks & Benefits for our Happy Healthy Humans:
- Comprehensive Health Plans
- Fully paid parental leave (12-week maternity/4-week paternity) effective day 1
- Peer-to-peer recognition program
- 401(k)
- Tuition Reimbursement
- Commuter bus from downtown Boston
- On-site fitness center
- Wellness rewards and reimbursements
- Fully stocked kitchen (cold brew on tap - snacks and coffee machines as far as the eye can see...)
- Regular celebrations for employees, families and special guests
At Workhuman, we love what we do because we're shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world's leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.