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Conversion Rate Optimization Manager

| Greater Boston Area

As one of the fastest growing Software-as-a-Service platforms in North America, Toast is a Google Ventures backed company that is revolutionizing the $800B restaurant industry. Founded in 2012 and launched in 2013, Toast was recently recognized as the 3rd fastest growing software company on the Deloitte Fast 500 and named to the Forbes Cloud 100. By embracing our customer community, Toast has developed a restaurant management platform that is allowing restaurateurs to delight guests, do what they love and thrive.

As the Conversion Rate Optimization Manager, you will be responsible for owning the strategy and execution of all programs focused on improving traffic to MQL (and beyond) conversion, engagement and lead capture. You will develop, scope and implement initiatives to drive conversion rate optimization and personalization across our web properties. You will use data and a keen sense of UX/UI to drive ideation, decision-making and end-to-end web journeys using segmentation, audience selection and targeting rules. You will have a deep understanding of A/B testing tools, Google Analytics, and how to turn prospects into revenue.

On a personal level you are entrepreneurial with a mindset of building to scale. You are excited about engaging across the entire company, from C-level to Specialist, to drive business impact. You love both driving a strategic agenda and getting your hands dirty.

Responsibilities:

  • Drive conversion improvement on the corporate site and blog through rigorous testing and planning.
  • Own and manage optimization and personalization initiatives, ensuring that they’re driving value, innovation and cross-channel alignment with the wider business.
  • Identify growth initiatives that will drive engagement and lead generation in new and innovative ways on our web properties.
  • Create user experience deliverables including: wireframes, storyboards, user flows, and clickable prototypes that will improve conversion rate.
  • Create personalized experiences on our site by understanding the site’s personas and leveraging Google Analytics to analyze user behavior at each step in the funnel (1st visit, repeat visit, conversion, retention).
  • Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms.
  • Drive step function improvement in mobile conversion rates by reducing copy, identifying compelling value props, and identifying visual ways to tell a stronger story.
  • Identify innovative, long-term, strategies to improve conversion and increase the speed to purchase.
  • Build strong partnerships with content marketing, development, SEO and design leads to deliver results.
  • Own analytic reporting on programs and be able to share key implications to non-technical stakeholders.

Qualifications:

  • 5+ years of experience in Marketing and site optimization.
  • Experience with personalization and A/B testing tools like Optimizely, Visual Web Optimizer, Personyze, and Unbounce.
  • Experience with tracking and data tools like Mousestats, HotJar, Google Analytics, Google Data Studio or similar data visualizer.
  • Growth mindset that is excited to test new web concepts to engage prospects.
  • Deep analytical mindset that is obsessed with tracking and improving KPIs.
  • Entrepreneurial and creative mindset.
  • Self starter who is also open to feedback and learning.
  • Some experience with UX design, wireframing, and usability principles.
  • Experience with development, ability to implement code tests a plus.
Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • AngularjsLibraries
    • ES6Libraries

Location

Toast is headquartered in the heart of Fenway. Catch a Sox game, grab a bite, and stroll through one of the trendiest neighborhoods in Boston.

An Insider's view of Toast

What’s the vibe like in the office?

Our office has both a relaxed but productive vibe. You'll see people with their heads down working, but you'll also see people hanging out and collaborating in open spaces. There's a good balance between work and play. When I'm not heads down coding, you'll find me playing guitar or hanging out in the Toast Pub.

Gabe Gonzalez

Associate Technical Sourcer, Previously: Software Engineer

How has your career grown since starting at the company?

I began as an implementation engineer, moved into instructional design, and now I am in my dream role as a product manager. This is afforded because Toast fosters a culture where experts in their domains are eager to give you a masterclass in what they do – you only need to ask and be willing to learn. This is the best perk when working at Toast.

Sean Park

Product Manager

What are Toast Perks + Benefits

Toast Benefits Overview

Toast strives to provide competitive compensation and benefits programs that help to attract, retain and motivate the best and brightest people in our industry. Our total reward package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet our employees’ changing needs.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
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