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Conversion Rate Optimization Manager

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As one of the fastest growing Software-as-a-Service platforms in North America, Toast is a Google Ventures backed company that is revolutionizing the $800B restaurant industry. Founded in 2012 and launched in 2013, Toast was recently recognized as the 3rd fastest growing software company on the Deloitte Fast 500 and named to the Forbes Cloud 100. By embracing our customer community, Toast has developed a restaurant management platform that is allowing restaurateurs to delight guests, do what they love and thrive.

As the Conversion Rate Optimization Manager, you will be responsible for owning the strategy and execution of all programs focused on improving traffic to MQL (and beyond) conversion, engagement and lead capture. You will develop, scope and implement initiatives to drive conversion rate optimization and personalization across our web properties. You will use data and a keen sense of UX/UI to drive ideation, decision-making and end-to-end web journeys using segmentation, audience selection and targeting rules. You will have a deep understanding of A/B testing tools, Google Analytics, and how to turn prospects into revenue.

On a personal level you are entrepreneurial with a mindset of building to scale. You are excited about engaging across the entire company, from C-level to Specialist, to drive business impact. You love both driving a strategic agenda and getting your hands dirty.

Responsibilities:

Drive conversion improvement on the corporate site and blog through rigorous testing and planning.
Own and manage optimization and personalization initiatives, ensuring that they’re driving value, innovation and cross-channel alignment with the wider business.
Identify growth initiatives that will drive engagement and lead generation in new and innovative ways on our web properties.
Create user experience deliverables including: wireframes, storyboards, user flows, and clickable prototypes that will improve conversion rate.
Create personalized experiences on our site by understanding the site’s personas and leveraging Google Analytics to analyze user behavior at each step in the funnel (1st visit, repeat visit, conversion, retention).
Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms.
Drive step function improvement in mobile conversion rates by reducing copy, identifying compelling value props, and identifying visual ways to tell a stronger story.
Identify innovative, long-term, strategies to improve conversion and increase the speed to purchase.
Build strong partnerships with content marketing, development, SEO and design leads to deliver results.
Own analytic reporting on programs and be able to share key implications to non-technical stakeholders.

Qualifications:

5+ years of experience in Marketing and site optimization.
Experience with personalization and A/B testing tools like Optimizely, Visual Web Optimizer, Personyze, and Unbounce.
Experience with tracking and data tools like Mousestats, HotJar, Google Analytics, Google Data Studio or similar data visualizer.
Growth mindset that is excited to test new web concepts to engage prospects.
Deep analytical mindset that is obsessed with tracking and improving KPIs.
Entrepreneurial and creative mindset.
Self starter who is also open to feedback and learning.
Some experience with UX design, wireframing, and usability principles.
Experience with development, ability to implement code tests a plus.

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Aja Sullivan

DEI Manager (she/her)

Baking an Inclusive Culture

An expansive diversity, equity and inclusion program

In 2023, Aja Sullivan’s DEI team is prioritizing representation, belonging and building an inclusive culture where Toasters can thrive. What is she looking forward to the most? “I am really excited to continue building our DEI external partnership strategy and understanding the impact we’re making,” she said. With a fortified internal DEI framework, Sullivan is thrilled to work on external programs, including working closely with customers, expanding Toast’s network of partnerships and highlighting her teams' great accomplishments.

I want all Toasters to feel comfortable and safely be their true selves.

Herb Dilema

Senior Director, Customer Care (he/him)

Toast Together, Grow Together

Belonging provides a foundation for employees to rise

Working in customer care for a round-the-clock business like the restaurant industry poses unique challenges and opportunities for Herb Dilema’s team. To ensure each individual feels connected and supported in their roles, Dilema has focused on ensuring everyone gets facetime with their direct managers as often as possible. By emphasizing connection on his teams, Dilema strives to make Toast feel like a home, not just a job. With this foundation of inclusion, Dilema hopes to see each individual take ownership of their career and grow with support from the company.

When an individual is able to be comfortable not only in their role but in their environment, we see their best self and in turn, we know that they will grow and prosper at Toast.

Carlos Diaz

Senior District Sales Manager (he/him)

Inclusive Remote Culture

Connecting employees all around the world

Diaz is one of the many Toasters who have always worked remotely, and will continue to do so. His team is able to connect with the territories they serve, while also strengthening their relationships with other Toasters all over the world through virtual programming and tools for collaboration. With remote employees across the U.S., Ireland and India, fostering an inclusive and engaging remote culture is a must at Toast.

Even though many of us are fully remote or hybrid, it feels like family, and everyone knows each other well. Virtual events help introduce us to other people and teams outside of our usual work environment.

What are Toast Perks + Benefits

Toast Benefits Overview

Toast strives to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total reward package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet our employees’ changing needs.

Culture

Volunteer in local community

Partners with nonprofits

Open door policy

OKR operational model

Team based strategic planning

Open office floor plan

Flexible work schedule

Remote work program

Diversity

Dedicated diversity and inclusion staff

Mandated unconscious bias training