Conversion Marketing Manager

| Greater Boston Area

Job Summary:

Bringing prospective clients through the buying journey is critical to having a productive funnel. Attivio is looking for a marketer who’s passionate about turning interest into dollars. Once new leads have entered the funnel, that’s where your magic begins: you’ll be responsible for the activities that turn those MCLs into SQLs. You’ll design, execute, and optimize email nurturing flows; develop & implement events (both online and offline) to drive prospects further into the funnel; work with the BDRs on micro-campaigns to further develop their queues; and leverage any other channel and activity relevant to escorting prospects into pipeline. 

Job Functions:

  • Develop the strategy for converting new leads into pipeline, and execute on that strategy in a timely and cost-efficient manner
  • Leverage a full complement of marketing activity, campaigns, and tools to facilitate the buyer’s journey, including but not limited to email marketing, social media marketing, webinars, in-person events, direct mail, product offers, web personalization, telemarketing, and more. 
  • Track, measure, and optimize the conversion marketing activities on an ongoing basis
  • Feedback to Acquisition marketing about the best leads that convert, so they can go get more of those
  • Work closely with BDR team to develop mini campaigns that help them convert their leads into meetings and their meetings into SQLs
  • Effectively leverage marketing technology to automate and optimize campaign efforts

Position Requirements:

  • BA or MBA in marketing, communications, or other related field.
  • 5-7 years’ experience marketing a B2B platform solution to very large (F1000/G2000) organizations
  • Ability to effectively manage multiple projects simultaneously
  • Proficient at using data to prioritize, decide, and optimize marketing campaigns
  • Excellent communication and collaboration skills
  • Experience with Marketing & Salesforce Automation (Marketo & SFDC preferred)


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • HBaseDatabases
    • HSQLDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • BalsamiqDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • DrupalCMS
    • SalesforceCRM
    • OutreachEmail
    • MarketoLead Gen
    • DriftLead Gen
    • ZoomInfoLead Gen

Location

We are moving to 100 Summer St Boston, MA in the spring of 2019! We can't wait to start our new journey in Boston! #AttivioOnTheMove

An Insider's view of Attivio

How does the company support your career growth?

I've been able to grow a lot at Attivio. After completing two internships at Attivio I was offered a position as a QA Engineer. After a few years I transitioned to a Solution Architect role where I'm working with our customers to demonstrate Attivio's value.

Mavis Zhang

Solution Architect

What is your vision for the company?

I'm excited to lead Attivio through our next stage of rapid growth and cement our position as the dominant leader in the enterprise search and big data discovery markets.

Stephen Baker

CEO

How do you empower your team to be more creative?

You want to create a place where people are empowered to propose new ideas and are motivated to excel from within.

Dorit Zilbershot

VP, R&D

What are Attivio Perks + Benefits

Attivio Benefits Overview

There's work. There's life. And we recognize they are interwoven and overlapping. That's why subscribe to "work-life blend" - to give employees the flexibility they need to keep their life on track, and still be a contributing and successful Attivian. Our benefits reflect our company's commitment to the whole person.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
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