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Content Marketing Manager

| Greater Boston Area

About Localytics

Localytics’ mission is to put people at the center of brands’ digital engagement - delivering meaningfulness and personalization in all experiences. We aim to be the intelligence behind the digital engagements that brands have with their customers. Today we achieve that by giving marketers the autonomy to craft intelligent, personalized mobile campaigns that deepen customer engagement, loyalty and conversion.

What you’ll bring to Localytics:

We are looking for someone to push the boundaries of content marketing. You will be one of the creative geniuses behind the Localytics brand and a thought leader on the forefront of the mobile app industry. You’ll strategize on how to use visual content and new mediums to capture the attention of brand marketers and will write for influential, top-tier media outlets.

Job Description:

  • Work with internal stakeholders, influencers, and industry experts to craft creative, must-read, high-quality content for marketers in financial services, telco, travel, CPG, retail, and media & entertainment industries.
  • You will be constantly finding new and creative ways to capture the attention of marketing practitioners and executives at some of the world’s top brands.
  • Map content to buyer’s journey and business goals and objectives.
  • Manage and produce a quarterly content and social media publishing calendar (including blog posts, whitepapers, ebooks, reports, webinars, infographics, social media, etc.) that support our SEO strategy and business goals
  • Write web copy to drive organic search growth through high quality content
  • Assess content performance and make recommendations to improve content development

Requirements:

  • 3-5 years experience in content marketing (MarTech software space is a plus.)
  • You are a creative. You operate outside of the box and can think creatively about the best ways to craft and deliver a message.
  • You have worked on a small team and have a broad spectrum of content marketing, development, copywriting, and search engine marketing and optimization experience.
  • You are a good communicator and can express yourself and your ideas in a simple, straightforward way.
  • Able to understand business goals and the importance of hitting deadlines.
  • Naturally curious and know how to ask the right questions to understand complex, technical topics and uncover subject matter expertise.
  • A strong copy editor and have great proofreading skills.
  • BS/BA is required
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • D3JSLibraries
    • ModemizrLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • LocalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • XDDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • Product PlanManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • MarketoLead Gen
    • MixRankLead Gen

Location

Our office is right across from government center & walking distance to the best bars & restaurants in the city. There's something for everyone!

An Insider's view of Localytics

How do you collaborate with other teams in the company?

There's a good amount of cross-team collaboration I do in any given week since my work tends to touch different departments (everyone needs help docs!). We use Slack mostly, so I can ping anyone I need to chat with—a Product Manager, a department head, a BDR. We're a pretty flat organization and everyone is accessible which is super important.

Emily

Self-Service Solution Lead

What are Localytics Perks + Benefits

Localytics Benefits Overview

Localytics loves taking care of our people. From commuter benefits to snacks and flexible time off, we are constantly revisiting how to make our employees happy!

Culture
Volunteer in local community
Our employees care about the communities they live and work in. From participating in the Wonderfund of MA holiday gift drive to being a Big Brother or Big Sister of Boston, we encourage giving back.
Friends outside of work
Eat lunch together
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Localytics employees can contribute up to $2600 annually to their FSA.
Dental Benefits
Our dental plan covers 100% of exams and x-rays and offers rollovers for people who show dedication to good dental health.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $130 for glasses and contact lenses.
Health Insurance Benefits
Localytics' health insurance policy covers up to 100% of out of pocket expenses.
Life Insurance
Life insurance is equal to one times an employee's annual salary.
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Generous Parental Leave
Localytics prides itself in our flexibility for new families and paid parental leave for new parents.
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Company sponsored family events
Localytics sponsors many family-friendly events, including our summer outing and our fun halloween party!
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Localytics offers pre-tax commuter benefits for transit and parking. Our building will also soon offer secure bike racks.
Game Room
Our lounge includes Ping Pong and a Pool Table.
Stocked Kitchen
Whether you're gluten free, vegan or have dietary restrictions, there's something for all in our communal fridge and snack cabinets. Coffee, tea, cold brew and kombucha are other bonuses.
Some Meals Provided
We provide free bagels on Fridays.
Professional Development Benefits
Cross functional training encouraged
Promote from within
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