At Fitbit, our mission is to help people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals.

We started our journey in 2007—as a team of two with one big idea. Since then, we’ve grown to more than 1,700 employees, sold over 90 million devices, and built a health and wellness community across the globe. In fact, the Fitbit Community has taken enough steps to walk from the Sun to Pluto and back again! Offering award-winning products, a top-rated mobile app and an easy-to-use dashboard, Fitbit provides personalized experiences that help our users reach their goals. With a reenergized focus on innovative devices, interactive experiences, and enterprise health, we are transforming the way consumers and businesses see health and fitness.

From your first steps as a Fitbitter, you will be at the forefront of developing new products. Our culture combines the spirit of a startup with the advantages of being public. We offer a competitive benefits package and amazing perks like unlimited snacks, Friday happy hours, a wellness stipend, and a strong focus on a healthy work-life balance.

In addition, we have made the following commitments to accelerate our high-performance culture and deliver on our business priorities

• Champion the customer- to keep all of our customers top of mind, working to improve their experience and increase their satisfaction/loyalty
• Rally Together- to work as one, global, cross-functional team because together we get to stronger outcomes
• Embrace the Challenge- to recognize our unique opportunity to make an impact, taking ownership and initiative to advance our mission.

Fitbit’s HQ is located in the heart of San Francisco and we have additional offices in Boston, San Diego, Salt Lake City, Dublin, Bucharest and in various other markets around the world. Think you’ve found your fit?

Content Marketing Manager, Fitbit Health Solutions

Fitbit’s enterprise division, Fitbit Health Solutions, helps drive Fitbit’s mission by providing population health solutions to large employers and health plans that offer personalized health experiences to employees and plan members. 

We’re looking for a Content Marketing Manager to produce high-quality, relevant and engaging content to help grow Fitbit Health Solutions’ business. The successful candidate is an exceptional writer and communicator with a strong understanding of the content marketing landscape. You understand the importance of knowing your audience/s, what resonates with them, and how to distill complex ideas into compelling content.

You’ll create short-form and long-form content in a variety of formats (white papers, infographics, blog posts, videos, etc) and for multiple distribution channels (website, demand generation campaigns, social media, etc) You’ll be part of the Content & Creative team, and will collaborate closely with members of the broader marketing team, the customer success team, and our customers to tell compelling stories across all forms of content. 

RESPONSIBILITIES:

As the Content Marketing Manager, you will:

• Understand Fitbit Health Solutions’ customers, their challenges and opportunities, what differences and similarities exist across segments and personas, and you’ll regularly contribute ideas for highly engaging content that will help drive our business and make an impact
• Create engaging content across all formats and channels that helps our prospects, customers, partners and users understand the value and impact of our products and services; in some cases you will create the content, in others, you will manage the project and collaborate with others (internal and external)
• Monitor performance of our content by understanding how it’s being consumed, what’s resonating, what’s driving results - and you’ll use this information to optimize our content efforts 
• Work closely with Demand Generation team on content marketing asset utilization and promotion strategy for upcoming campaigns
• Oversee customer success story strategy by engaging with customers and developing digestible assets that illustrate the success of our solution 
• Support Fitbit Health Solutions’ events and conferences by managing FHS-hosted speakers and content and helping to identify speaking opportunities 

QUALIFICATIONS:

• Minimum 3 to 5 years’ experience in B2B content marketing
• Health / healthcare experience strongly preferred 
• Exceptional writing skills
• Proven ability to understand and develop buyer personas
• Demonstrated strength in strategic approach to content (you’re not just a great writer)
• Outstanding follow-through, self-starting attitude, time management, and project management skills to deliver results
• Ability to inspire, influence, and communicate cross-functionally across all levels of management
• Experience working with remote teams a plus

Fitbit is proud to be an equal opportunity employer. We recruit, hire, train, promote, pay, and administer all personnel actions without regard to race, color, ancestry, national origin, citizenship, religion, age, sex (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), sex stereotyping (including assumptions about a person’s appearance or behavior, gender roles, gender expression, or gender identity), sexual orientation, gender, gender identity, gender expression, marital status, medical condition, mental or physical disability, military or veteran status, genetic information or other statuses protected by law. We interpret these protected statuses broadly to include both the actual status and any perceptions and assumptions made regarding these statuses.

San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance Fitbit will consider for employment qualified applicants with arrest and conviction records.