Content Marketing Director
Tulip, the leader in Frontline Operations, is empowering the world’s leading companies to improve the productivity of their teams, the quality of their output, and the efficiency of their operations. With Tulip’s no-code platform, companies can empower those closest to operations to digitally transform their shop floors and gain real-time visibility into the people, machines and processes involved in production--all in a matter of days.
Companies of all sizes, across industries including consumer electronics, aerospace and defense, contract manufacturing, automotive, apparel, medical devices and more, have implemented Tulip’s intuitive platform to solve some of the most pressing challenges in manufacturing: digitizing paper-based processes, integrating industrial IoT (IIoT) technologies with legacy factory machines, and capturing and analyzing real-time production floor data.
A spinoff out of MIT, the company is headquartered in Somerville, MA, with offices in the UK and Germany.
About You:
- 5+ years of experience managing content production across multiple disciplines
- Experience hiring and leading a high performing team
- Passion for storytelling and creating meaningful content
- Exceptional writing and editing skills
- Experience with short and long-term editorial planning is required
- Entrepreneurial spirit and drive to take initiative
- Strong interpersonal skills, with the ability to build and maintain effective cross functional and partner relationships
- Highly organized, able to effectively prioritize in a fast-paced startup environment
- Experience overseeing production of podcasts or video preferred; working knowledge of SEO required
Key Responsibilities:
- Lead and drive global Content strategy. Ensure content is intent driven and optimized for SEO, packaged for social media, and effective in compounding our audience growth, lead generation, and engagement
- Produce quality content, in collaboration with Tulip’s industry and product subject matter experts with a sensitivity to technical depth
- Collaborate with events and evangelism teams to define and influence event programming such as virtual conference, annual summit and and other events
- Own external media outlet relationships, PR, and social media communications
- Analyze content performance and use insights to produce better content and stay ahead of market needs; own website user growth KPIs
- Manage a content marketing specialist; grow and mentor the content marketing team
- Ensure regular publishing of content that entertains, informs and inspires a range of audiences
- Coordinate Tulip’s email marketing strategy and voice across newsletters and update campaigns
Key Collaborators:
- Product Marketing
- Business Development
- Product
- Industry Practice
- Events
- Leadership
Working At Tulip:
We are building a strong, diverse team that values hard work, families, and personal well being.
Benefits of working with us include:
- Direct impact on product and culture
- Company equity
- Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, Commuter Benefits, Parental Leave, and 401k
- Flexible work schedule and unlimited vacation policy
- Virtual company events and happy hours
- Fitness subsidies
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline industries.