Channel Marketing Specialist
As an e-commerce powerhouse, Vistaprint is a dynamic organization that maintains an exciting, entrepreneurial culture. With founder Robert Keane’s return as CEO, we’ve renewed our focus on empowering and helping small businesses. To do this, we create customer value (and delight) through accessible, cutting-edge technology. We thrive on providing opportunities for exploration, collaboration, innovation and growth – for both our customers and our team.
Vistaprint is seeking a Digital Marketing Analyst to join the Global Digital Marketing Team. This team is responsible for acquiring new customers and optimizing repeat buyers by engaging partners around the globe via the Affiliate Marketing channel to promote Vistaprint’s products and offerings. A successful candidate will be responsible for analyzing and sharing the performance of the channel, setting and monitoring success metrics to help the channel track progress, developing key insights to create campaign strategies and working in close collaboration with global team members to provide program recommendations and optimizations. Additionally, this role will focus on building relationships with key partners both internal and external to the organization to deliver on campaign strategies.
What You Will Do:
- Build, monitor and maintain performance reports in close collaboration with Data and Analytics team
- Inform and develop channel KPI metrics to track success and analyze raw data to develop meaningful insights that drive overall channel strategy
- Lead and present both regular and ad-hoc performance reviews with partners and senior leaders
- Track global weekly, monthly and quarterly channel performance relative to forecasts and assist team in developing forecasting methodologies and goals
- Develop relationship with assigned key Affiliate partners in order to successfully execute campaign strategies, while researching and recruiting new partners into the program
- Analyze placement and offer performance of developed strategies in order to drive partner growth
Your Qualifications:
- Bachelor’s degree in marketing, business, economics, math statistics or related field
- Prior experience in online marketing with a focus on analytics
- Ability to create sophisticated charts, graphs, tables and other data visualizations using pivot tables and raw data
- Proficiency in the use of MS Office, Excel, Word, and PowerPoint
Nice to Have:
- Previous Affiliate Marketing experience is a plus
- Experience in forecasting and performing analytical analyses using SQL or other tools such as Tableau or Google Analytics
Why You’ll Love Working Here:
At Vistaprint, we put great importance into the wellbeing of our employees, which is why we offer perks that ensure a phenomenal work/life balance. Perks include flexible schedules, work from home capabilities, and very generous time off, including our unique sabbatical-like program, “Vistabreak”, to name a few! When the office reopens (post COVID regulations), the Waltham office will continue to offer a modern and collaborative environment with a free on-site gym, fully stocked kitchens, and cold brew on tap.
About Us: (Company Overview)
As an e-commerce powerhouse, Vistaprint is a dynamic organization that maintains an exciting, entrepreneurial culture. With founder Robert Keane’s return as CEO, we’ve renewed our focus on empowering and helping small businesses. To do this, we create customer value (and delight) through accessible, cutting-edge technology. We thrive on providing opportunities for exploration, collaboration, innovation and growth – for both our customers and our team.
Equal Opportunity Employer (all Locations):
Vistaprint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.