Business Operations Analyst, Marketing

| Watertown
Markforged is a fast-growing Watertown-based company selling 3D printers for industrial applications to NASA, Google, Ford, Amazon, Microsoft, Siemens and thousands of companies in 50 countries. Only Markforged has continuous carbon fiber printing, and in 2017, we introduced a metal 3D printer using the same 5th generation hardware and software platform as our composite printer.
 
Customers use Markforged printers to speed up line changeovers and shrink downtime with non-scratching tooling and fixture parts. They slash prototyping cycles with same-day functional prototypes. And they print low-volume complex parts to reduce the number of components or reduce weight without sacrificing strength.
The goal of the Business Operations team is to build the foundation of our internal systems and processes, scale these systems, and improve efficiencies. There is a strong focus on analytical and quantitative thinking. The Business Operations team blends high-level strategic thinking with on-the-ground execution to propel the company to grow and scale well. We are a team of problem-solvers, where all challenges are met with enthusiasm and open minds.

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Marketing Operations is responsible for designing and implementing new marketing processes, measuring marketing performance, and maintaining overall system functionality. In order to execute above responsibilities, marketing operations will implement small-scale experiments and process overhauls, build and track project performance, use data to enhance initiatives, and also respond to evolving business needs. The Business Operations team is tightly integrated supporting cross functional needs.

The objective of this role is to strategically accelerate revenue growth by:
1. Enabling rapid launch of new programs through flexible, efficient program design
2. Creating program metric and ROI visibility
3. Increasing efficiency and velocity of programs

You will:

  • Manage Marketo as main System Administrator: oversee the development and the ongoing management
  • Implement new processes with deep understanding of team requirements and system capabilities
  • Enhance current functionality of marketing systems
  • Maintain data integration between Marketo and Salesforce: ensure data integrity across leads, campaigns, and opportunities
  • Design, own, and operate reporting tools and metrics for marketing team: Build closed loop reporting for existing and new marketing initiatives; Build rapid-release excel tools to enhance understanding of leads and opportunities in the context of campaigns, events, verticals, etc.
  • Segment and leverage our database for greater campaign efficiency and effectiveness

We're looking for people who:

  • Raw smarts: business and practical common sense and intellect
  • Excellent communication skills, written and verbal
  • Excellent project management skills
  • Knowledge of Marketo (or Hubspot, Pardot, etc.) as System Administrator a plus
  • Roll-up your sleeves attitude
  • Team player that works collaboratively with others
  • Strong academic background. Degrees in finance, economics, business, or equivalent experience preferred
  • Start-up experience a plus

Markforged values the differences among our employees and provides equal employment opportunities to all employees and applicants for employment. These differences include but are not limited to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military. This goal emphasizes the development of inclusive work environments that capitalize on each employee’s skills, experience, and unique perspectives as we strive to achieve an unparalleled standard of excellence.

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Location

85 School Street, Watertown, MA 02472
85 School Street, Watertown, MA 02472

Insider's spotlight

What are some social events your company does?

Our office has periodic happy hours and company offsite parties, as well as a weekly all-hands meeting where different teams present and lunch is served.

Daniel

Content Engineer

What does your typical day look like?

A typical day at Markforged is exciting. I work with different teams across the organization on a wide array of projects. Each new day brings a unique set of challenges, and we pride ourselves in repeatedly coming up with effective solutions to the challenges that arise.

Ibraheem

Project Manager

How has your career grown since starting at the company?

I started at Markforged on the Solutions team. After taking the initiative to learn, attend trade shows, and help with training sessions, the growth of the applications team allowed me to graduate to the role of an Application Engineer. Markforged has continuously allowed me to use my increasing expertise and skill set to grow my career.

Michelle

Application Engineer

What are Markforged Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
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