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Brand Marketing Director

| Greater Boston Area

ezCater is the world’s largest online marketplace for catering – a $60+ billion market in the U.S. We make it superbly easy for businesspeople to find and order great food for business meetings and company events, and we help our catering partners grow their business. We’re backed by $320 million in venture funding and in early 2019 were valued at $1.25 billion. Our mission is to power the world’s catering, and we’ll make it happen – even more surely if you come help us.

We are looking for a Brand Marketing Director to contribute significantly to our brand strategy and drive its execution. The Director is responsible for bringing the ezCater brand to life. Whether it be through in-person events both large and small, targeted brand campaigns and promotions or unconventional PR initiatives, you will be responsible for getting our brand message into the marketplace and positioning ezCater as not only an innovator in “food at work,” but an innovator in the restaurant and catering industry, technology, and business at large.

Our marketing programs drive measurable results, and Brand is no exception. You will establish metrics across areas of brand marketing including awareness campaigns, PR campaigns, events (both owned events and trade shows), social, and content. You’ll also help build our strategy for how PR, content, and social work together to amplify our brand message and drive awareness among our different audiences, including both sides of our marketplace.

What you’ll do 

  • Lead key aspects of brand and marketing communications, including Social Media, Web Content, Content Marketing, and Events.
  • Make our brand come alive and reach its full potential as the clear leader in our market, helping to advance our brand framework and ensure its widespread and consistent application both internally throughout the company and externally.
  • Build positive perception and momentum in our supply side (catering partners) and buy side (catering customers) communities.
  • Ensure our target audiences know our brand, using earned and paid media, content marketing, and social engagement to drive awareness.
  • Ensure we deliver the right message to the right person at the right time at each point in the customer/partner lifecycle, across all of our programs and touchpoints.
  • Work closely with marketing and other department leadership to develop internal and external HR branding programs to increase employee morale and drive hiring efforts.

Please 

  • Have 5-7 years in brand marketing, with an emphasis on digital, including campaign development and execution, and brand advertising. Experience at a high-growth B2B tech start-up is preferred.
  • Be eager to use the full suite of marketing levers -- including data, referral marketing, content marketing, PPC, SEO, and social media -- to guide your strategy.
  • Be able to create marketing programs that build our brand, accelerate sales cycles, transform buyer behaviors, and unlock meaningful business opportunities.
  • Love language and know how to use it to express both the practical and the emotional. Be able to go beyond personal style preferences to do what resonates best with the audience.
  • Love getting things done: strong attention to detail coupled with superb collaboration skills and a commitment to deliver high-quality work on a deadline.
  • Know how to 'figure things out' and invent whatever idea or approach could accomplish our objectives.

What you'll get from us 

Importantly, you’ll get a tremendous amount of authority and autonomy. You’ll own your outcomes and see measurable results for your efforts. With ezCater’s radical transparency and trust, you’ll have open access to the data that drives our decisions. You'll have a coaching environment to learn and develop, and ezUniversity sessions will provide plenty of opportunities to expand your mind.

At the same time, you’ll get sane working hours and a huge amount of flexibility around work/life balance. Have people in your life – of any age – who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.

Oh, and here’s what else you’ll get: Market salary, stock options you’ll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K, health/dental/FSA, long-term disability insurance, subsidized T-passes, a great office in the heart of Boston, wicked awesome co-workers, cupcakes (and many more goodies), and knowing that you helped get this rocket ship to the moon.

ezCater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks, even brilliant ones.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • ElasticSearchDatabases
    • Google AnalyticsAnalytics
    • PeriscopeAnalytics
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • HubSpotCRM
    • MailChimpEmail

Location

40 Water Street, Boston, MA 02109

An Insider's view of ezCater

How would you describe the company’s work-life balance?

ezCater gives its employees total control over their work-life balance, whether that means taking time for the doctor or going on a vacation. Everyone here understands that life gets in the way of work at times, and as long as you get your job done well and support your fellow co-workers, you get to control your own schedule.

Claire

Business Operations Strategist

How do you collaborate with other teams in the company?

I love working with other teams in the company! Every person I have encountered is insanely helpful and willing to teach me about their job. I'm always pleasantly surprised at how collaborative this company is.

Alyssa

Senior Menu Specialist

How has your career grown since starting at the company?

I've been able to grow a team and department from scratch, and had the opportunity to make decisions on my own. Overall, I've grown faster here than anywhere else I've worked.

Jules

Manager, ezDispatch

How do you empower your team to be more creative?

For me, fostering creativity comes down to ownership & a healthy comfort with failure. I try to make sure the team is pointed at big, meaty problems and then I largely get out of the way.

Dillon

Sr. Product Manager

What are some social events your company does?

Our weekly breakfasts and lunches provide a social avenue throughout the day, while our end of week ezHour gives the entire company a chance to wind down and interact. Outside of that, we're often seeing fun events pop up like our Holiday Party, fun team off-sites, and volunteer events that bring people together from across the company.

David

Sales Manager

What are ezCater Perks + Benefits

ezCater Benefits Overview

Importantly, you’ll get sane working hours and a huge amount of flexibility around work/life balance. Have people in your life – of any age – who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.

Oh, and here’s what else you’ll get:

Market salary, stock options you’ll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K, health/dental/FSA, long-term disability insurance, subsidized T-passes, a great office smack-dab in Boston’s Downtown Crossing, a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies), and knowing that you helped get this rocket ship to the moon.

Culture
Volunteer in local community
ezCater participates in regular community outreach activities with Rosie’s Place, City Sprouts, Community Servings, Greater Boston Food Bank, etc.
Partners with Nonprofits
ezCater partners with Feeding America through our CaterCares initiative
Friends outside of work
Eat lunch together
Intracompany committees
Here at ezCater, we have a number of different committees that tackle everything from planning fun company outings to furthering the conversation around diversity and inclusion among employees
Daily stand up
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company's diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Eligible employees get 4 weeks of paid sabbatical every 5 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Company sponsored recreational sports leagues such as Basketball, Softball, Kickball throughout the year.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Cross functional training encouraged
Promote from within
Time allotted for learning

Additional Perks + Benefits

Plus: Wicked awesome co-workers, Cupcakes, Breakfast delivered on Mondays, Lunch delivered on Thursdays

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