Account-Based Marketing Manager
Tulip, the Frontline Operations Platform, is empowering the world’s leading manufacturers to improve the productivity of their teams, the quality of their output, and the efficiency of their operations. With Tulip’s no-code platform, manufacturers can empower those closest to operations to digitally transform their facilities and gain real-time visibility into the people, machines and processes involved in production--all in a matter of days.
Manufacturers of all sizes, across industries including consumer electronics, aerospace and defense, contract manufacturing, automotive, apparel, medical devices and more, have implemented Tulip’s intuitive platform to solve some of the most pressing challenges in manufacturing: error-proofing processes with guided workflows, integrating industrial IoT (IIoT) technologies with legacy factory machines, and capturing and analyzing real-time production floor data.
A spinoff out of MIT, the company is headquartered in Somerville, MA, with offices in the UK and Germany. It has been recognized as a MES Challenger on the Gartner Magic Quadrant, Frost and Sullivan Entrepreneurial Company of the year and a World Economic Forum Technology Pioneer. You can learn more and get started for free at Tulip.co.
About You:
You are collaborative, organized, and analytical. Organizational and demographic market research is fun for you. You also love collaborating cross functionally with practice vertical leaders, sales, and customer implementation teams on key projects and go to market initiatives. You are a collaborative and motivated self-starter, ready to roll up your sleeves and dive right in.
This role combines cross-functional strategy and execution, with a significant impact on the business.
What skills do I need?
- 2 - 5 years of experience in marketing, at least 2 years of SaaS marketing experience required
- Experience working with and deep understanding of marketing automation, CRM, and sales engagement tools
- Experience working with enterprise sales teams on some combination of field marketing, digital account based marketing, or outbound prospecting campaigns.
- Strong attention to detail and excellent verbal and written communication skills
Key Responsibilities:
- Develop an end-to-end account based marketing plan for the target account segment at Tulip - defining our acquisition strategy to drive market share growth
- Drive coordinated enterprise marketing initiatives including building the campaign strategy, developing targets and budgets, identifying acquisition channels and tactics, informing creative development, owning project management in partnership with other marketers on the team, sales, customer success, and executive sponsors
- Design outbound campaigns and follow up sequences that engage with champions, decision makers, and other stakeholders in collaboration with the account and BDR teams
- Contribute content towards enterprise thought leadership and campaign asset development in collaboration with Industry practice, leadership, and content marketing teams
- Develop and incorporate strategic partner-ready resources for amplifying programs in the market.
- Leverage our sales and marketing operations stack to develop and deliver emails, ads, direct mail, and other messages to leads and contacts to support enterprise marketing programs.
- Build and own monthly and quarterly marketing qualified account, sales qualified account, and revenue influence targets
- Perform ongoing analysis of new contact acquisition on target accounts, as well as account scoring and contact engagement through weekly, monthly and quarterly reports
Key Collaborators:
- Strategic Sales
- Sales Engineering
- Marketing - content, product marketing, marketing operations, events, growth marketing
Working At Tulip
We are building a strong, diverse team that values hard work, families, and personal well being.
Benefits of working with us include:
- Direct impact on product and culture
- Company equity
- Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, Health Reimbursement Account (HRA), Commuter Benefits, Parental Leave, and 401k
- Flexible work schedule and unlimited vacation policy
- Virtual company events and happy hours
- Fitness subsidies
We are an equal opportunity employer and building a diverse team is our top priority. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform manufacturing.