Position Summary:

The Associate, ABM is responsible for planning and executing marketing programs – e.g. account intelligence gathering, account engagement, reputation support and sales enablement – in agreed-upon large accounts to support sales goals.

Essential Functions (Duties and Responsibilities):

Named Account L3 and L4 Campaigns (60%)

• Help manage research plans and playbooks that map out access and engagement of named accounts, including resources needed, methodologies to be used and key stages/milestones
• Suggest the optimal tactic mix, marketing campaigns and assets to leverage for named accounts engagement planning
• Work with functions in sales and marketing to define and establish workflows (e.g. campaign personalization and execution, lead hand-offs)
• Execute marketing programs on behalf of sales, and show reps how to execute program elements on their own
• Collaborate with cross-functional teams including marketing, sales executives, account managers, sales associates and solution design to implement plans
• Partner with marketing operations to establish, forecast and report against key success metrics

​Research & Analysis (30%)

• Execute proprietary research on prospects that inform ABM approach
• Partner with Sr. Associate to conduct detailed mapping exercises of C-Suite networks and contacts leveraging both online and offline tools to identify, access and engage prospects
• Contribute to intelligence collected from various primary and secondary sources throughout buyer journey and leverage this information to discern actionable account-specific insights
• Review and support account-specific research activities, as needed
• Partner with operations to provide data and ongoing insight into named accounts from internal and external sources to drive relevance and timely execution

Other (10%)

• Package and prepare research and analysis into reference-able resources for internal stakeholders and external audiences (including but not limited to preparation and briefing documents, account plan supplements, etc.)

Education & Experience Required:

• Two years of b-to-b marketing experience, including digital marketing experience
• Understanding of ABM and engagement scoring model
• Demonstrated creative skills (e.g. written and/or design skills) to drive personalization and relevance
• Proven experience working with multiple marketing and sales functions to deliver superior results

Knowledge & Skills:

• Data and insight gathering and analysis
• Project management
• Strong oral and written communication
• Problem solving

Position Summary:

The Associate, ABM is responsible for planning and executing marketing programs – e.g. account intelligence gathering, account engagement, reputation support and sales enablement – in agreed-upon large accounts to support sales goals.

Essential Functions (Duties and Responsibilities):

Named Account L3 and L4 Campaigns (60%)

• Help manage research plans and playbooks that map out access and engagement of named accounts, including resources needed, methodologies to be used and key stages/milestones
• Suggest the optimal tactic mix, marketing campaigns and assets to leverage for named accounts engagement planning
• Work with functions in sales and marketing to define and establish workflows (e.g. campaign personalization and execution, lead hand-offs)
• Execute marketing programs on behalf of sales, and show reps how to execute program elements on their own
• Collaborate with cross-functional teams including marketing, sales executives, account managers, sales associates and solution design to implement plans
• Partner with marketing operations to establish, forecast and report against key success metrics

​Research & Analysis (30%)

• Execute proprietary research on prospects that inform ABM approach
• Partner with Sr. Associate to conduct detailed mapping exercises of C-Suite networks and contacts leveraging both online and offline tools to identify, access and engage prospects
• Contribute to intelligence collected from various primary and secondary sources throughout buyer journey and leverage this information to discern actionable account-specific insights
• Review and support account-specific research activities, as needed
• Partner with operations to provide data and ongoing insight into named accounts from internal and external sources to drive relevance and timely execution

Other (10%)

• Package and prepare research and analysis into reference-able resources for internal stakeholders and external audiences (including but not limited to preparation and briefing documents, account plan supplements, etc.)

Education & Experience Required:

• Two years of b-to-b marketing experience, including digital marketing experience
• Understanding of ABM and engagement scoring model
• Demonstrated creative skills (e.g. written and/or design skills) to drive personalization and relevance
• Proven experience working with multiple marketing and sales functions to deliver superior results

Knowledge & Skills:

• Data and insight gathering and analysis
• Project management
• Strong oral and written communication
• Problem solving