Marketing Communications Manager

| Somerville, MA, USA
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At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award winning and industry favorite tools TestComplete, Swagger, Cucumber, ReadyAPI, Zephyr are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft. 

Marketing Communications Manager

In this exciting new role, you will lead our corporate messaging and voice, content development, and PR efforts. You will craft compelling narratives that bring our brand story to life and resonate with customers and employees. Collaborate across teams to drive integrated marketing campaigns and amplify customer voices. At the core, you live for brand storytelling that delivers exceptional customer experiences.

As our Marketing Communications Manager, you will:

  • Keep our corporate narrative, brand voice, and messaging fresh and current
  • Use big picture thinking to turn marketing and business goals into engaging stories and experiences
  • Oversee content creation across channels and functions
  • Contribute to our PR strategy and agency relationship
  • Manage and mentor brand communications specialist
  • Have an obsession with customers and a passion for building human-centric brands
  • Use customer feedback and external data to ensure everything we do resonates with our audiences

We are looking for someone who:

  • Loves building brands that resonate with people
  • Has relevant B2B/B2C experience
  • Is a pro at building relationships and confidently holds their own
  • Inspires excellence by rolling up their sleeves
  • Balances creativity with analysis
  • Isn't afraid to bring BOLD ideas and push the envelope 

Why you should join the SmartBear crew:

  • You can grow your career at every level.
  • We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
  • We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
  • We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
  • We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.

Did you know?

  • Our main goal at SmartBear is to make our technology-driven world a better place.
  • SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
  • SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
  • We’ve won major industry(product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.


SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status.

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Technology we use

  • Engineering
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • CSSLanguages
    • ElixirLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • RubyLanguages
    • SassLanguages
    • SqlLanguages
    • SwiftLanguages
    • BigQueryDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • SnowflakeDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • GitLabServices
    • Microsoft AzureServices
    • SalesforceCRM

Location

Our office in located in Assembly Row overlooking the beautiful Mystic River surrounded by shopping, dining, and entertainment. We're conveniently located steps from the Assembly MBTA Orange line stop.

An Insider's view of SmartBear

What’s the vibe like in the office?

I think the office space is great for people of all ages and tenures. It's a warm environment for everyone, but as a recent college graduate, it's nice being able to see others who are in my age bracket. The office is very open to conversation and is always willing to extend a helping hand. All in all, the vibes here are good!

Lesly Nerette

Account Executive I

What does your typical day look like?

My typical day-to-day varies! As a growing company, I'm always working on ad-hoc projects that are challenging and rewarding. Currently, the FP&A expense team is working on the 2024 plan, where we work closely with our business partners to plan and forecast expenses. It is my favorite time of the year because I get to know my business partners!

Kayla Bauerlein

Senior Financial Analyst

What makes someone successful on your team?

Although there are many ways, the first thought that comes to mind is someone driven for results, open to feedback, and having a growth mindset. The other way we measure our success is by delivering a quality candidate experience. Our team celebrates the different experiences and backgrounds we come from because we know it leads to better outcomes.

Allison Stone

Talent Acquisition Specialist

How do you empower your team to be more creative?

We give our teams autonomy and trust they will work to achieve their goals. We have a culture of transparency and clear company strategic initiatives. Also, a lot of the creativity happens in our hybrid work environment where we have in-office team days, great food, collaborative spaces and the right digital tooling to encourage group brainstorming

Cynthia Gumbert

Chief Marketing Officer

How do you empower your team to be more creative?

As a leader, I always empower my team to challenge me and debate a really good idea. I believe the voice of many outperform the voice of few. For me, it’s about fostering psychological safety, allowing time for free-thinking, fast failing, and more. It's most important to make space for creativity, remove barriers, nurture talent and communicate!

Stephanie Manzelli

VP, People Partners & Total Rewards

What are SmartBear Perks + Benefits

SmartBear Benefits Overview

SmartBear is proud to offer a comprehensive benefits package designed to serve the needs of our employees. Just a few of which include:

-Great office perks including: $75 fitness gear reimbursement, free catered lunches on Friday's, and cold brew on tap
-Health benefits that offer varying levels of coverage and accessibility through Blue Cross Blue Shield
-Company-Paid benefits that protect you and your family from financial hardship
-Voluntary benefits to provide you with added security (We even offer Pet Insurance!)
-Open vacation policy

Culture
Volunteer in local community
We've cleaned up the Mystic River, helped out at Rosie's Kitchen, and visted the YMCA
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Day off for your birthday
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
Summer hours
President's club
Employee awards
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Family medical leave
Company sponsored family events
We have a Family Halloween Party every year!
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Paid holidays
Paid sick days
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Fitness stipend
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
Paid industry certifications
Budget for industry certifications is determined by departmental budget.

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