Product Marketing Intern
Ahead of the Curve.
No one knows the road like Agero. For over 40 years, we have provided the safest, smartest solutions for drivers and the companies that keep them moving.
As a result, we have become an industry leader, providing vehicle manufacturers and insurance carriers with privately labeled state-of-the-art roadside assistance plans and efficient claims management solutions. Our Roadside Assistance network protects more than 75 million drivers each year, providing award-winning service that helps motorists in their time of need while building customer loyalty for our clients.
Headquartered in Medford, MA with operations throughout North America, we are trusted by more than 100 leading corporations and used by 75% of the new passenger vehicles sold in the U.S. As a result, we have more information about cars and drivers than any other company. We use that data to continually enrich our solutions, maximizing our customers' opportunities while minimizing driver distraction.
Agero has an exciting opportunity for a MBA summer internship with the product marketing team. We are looking for a dynamic, creative and strategic business school student to help our team shape and develop our marketing programs. We have two projects in mind. (1) Segmentation and Persona development, and (2) Go-To-Market Strategy.
- Segmentation and Persona development will involve working with key stakeholders within the organization to develop or build off of current segmentation strategies for clients, service providers and consumers. This will include developing working hypothesis with product marketing team and validation through third party market research, interviews and surveys. Data analysis, define key metrics that can be used to define segmentation. Build out personas, customer journeys and assist with content development.
- Go-To-Market Strategy will focus on introducing SWOOP/Agero product offerings to the market. This will involve developing value props with respect to competitors, assist in product positioning and messaging, developing a strategy for sales with support materials, develop key product content to support the market roll out.
We are looking forward to reviewing your application! Applicants should be superior writers, be super organized and ready to share why product and product marketing is an area of interest to you!