We are looking to expand our team and bring on a Product Marketing Analyst. This individual will help to identify strategies in order to grow our community of 55 million runners as well as work to bring a new app to market on behalf of ASICS and Runkeeper. They will work with the Growth Marketing Manager to figure out exactly how we want to monetize both of these user bases through products like Runkeeper Go.

Why do we think this role is so exciting? First, you will be able to hone your acquisition skill set by managing your own acquisition budget and ROI. Secondly, you will implement monetization strategies in collaboration with product and engineering.

The growth marketing team is equal parts left brain and right brain-- our creative strategies are powered by analytic know-how. Our team sits at the intersection of Runkeeper as we work cross-functionally with product, engineering, data, and creative.

A little bit about Runkeeper, we are a leading mobile running app that’s committed to helping runners of all levels get out the door and stick with it forever. Our app transforms your phone into a personal trainer, helping you track your activities, set your goals, and stay motivated to go that extra mile.

Responsibilities:

• Budget ownership, optimization, and ROI of multi million dollar paid media campaigns
• Optimize and execute monetization campaigns based on analytical insights
• Own creative planning, management, and campaign execution
• Work cross-functionally with creative, product, media, commerce, and engineering teams to bring campaigns to life
• Develop strategies targeted towards global markets, with an opportunity to work with European and Japanese teams

Requirements:

• 1-2 years professional experience in ideally in digital marketing, management consulting, or investment banking
• Channel expertise in paid social, paid search, and/or display
• ASO experience preferred
• Excel experience a must, proficiency in SQL preferred
• Strong teamwork skills and demonstrated ability to work independently
• Ability to work in a fast-paced environment
• Strong attention to detail

Runkeeper is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or fitness level.