Company Description
Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a smartphone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Terminal, Square Appointments, Square Online Store, and more. We're working to find new and better ways to help businesses succeed on their own terms-and we're looking for people like you to help shape tomorrow at Square.
Job Description
As the Ad Ops Specialist within the Central Marketing Organization, you will work closely with our Media Strategy teams that manage the US, UK, JP, AU, IE, ES and CA markets to ensure the effective technical execution of digital media campaigns -- including creative asset checks, trafficking (through DCM), and proper tagging implementation. This is to be done while managing relationships with our agencies and vendors to achieve accurate and timely launches of marketing campaigns. The Ad Operations Manager will also be responsible for aiding in the maintenance and upkeep of campaigns and reporting while ensuring data integrity with partner and internal sources.
You will:

• Work closely with Ad Ops Lead and global channel leads to create, execute and manage Display media trafficking for Performance campaigns in Campaign Manager 360; ensure campaigns are properly configured and executed in a timely manner
• Responsible for setting up global standardizations for campaign configurations and connecting media placements to creative units within ad serving platforms (Google Campaign Manager 360) and ensuring spend reporting aligns with internal reporting parameters using cookie tracking.
• Work with Ad Ops Tech to instrument appropriate partner pixels in Google Tag Manager for new tracking requirements and troubleshoot technical issues and inquiries between internal and external (media agencies, vendors, publishers) partner data
• Work closely with internal teams (creative, media, analytics) and external partners (agencies, publishers, ad tech vendors, etc.) to identify and develop best practices and ensure quality in all operational logistics
• Act as agency liaison with external partners regarding campaign tags, data tracking (pre, mid, post), placement scheduling, implementation, troubleshooting, and reporting
• Proactively identify issues leading up to a launch and during a live campaign that would prevent hitting KPI's and performance benchmarks
• Test and perform quality assurance on ad tags and creatives to ensure specifications are met ahead of a campaign launch
• Monitor and ensure data integrity between third-partner pixel data and internal data--troubleshoot, analyze data discrepancies using SQL for analysis
• Troubleshoot pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution
• Make necessary optimizations to placements, tags, creatives and/or 3rd party technologies to ensure expected delivery

Qualifications

• BA/BS preferred
• 4+ years' experience in digital ad operations at a publisher, an ad tech company, ad agency or ad network
• Has an advanced knowledge of Google Analytics, Google Tag Manager, Google Campaign Manager and ad operations across major ad platforms (Google, Facebook, LinkedIn, etc.)
• Strong proficiency with managing, articulating and synthesizing data using Excel and Google Sheets.
• A plus for SQL (MySQL or BigQuery) and JavaScript experience
• Strong analytical skills and ability to clearly articulate key insight
• Well-organized, detail-oriented, with firm follow-through skills
• High degree of initiative and productivity
• Ability to collaborate well with teams, proactively manage multiple tasks/projects, and prioritize responsibilities under aggressive timelines
• Strong critical thinking and problem-solving skills involving technology
• Results orientations with strong independent and team project management and time management skills
• Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audience

Qualifications

• BA/BS preferred
• 4+ years' experience in digital ad operations at a publisher, an ad tech company, ad agency or ad network
• Has an advanced knowledge of Google Analytics, Google Tag Manager, Google Campaign Manager and ad operations across major ad platforms (Google, Facebook, LinkedIn, etc.)
• Strong proficiency with managing, articulating and synthesizing data using Excel and Google Sheets.
• A plus for SQL (MySQL or BigQuery) and JavaScript experience
• Strong analytical skills and ability to clearly articulate key insight
• Well-organized, detail-oriented, with firm follow-through skills
• High degree of initiative and productivity
• Ability to collaborate well with teams, proactively manage multiple tasks/projects, and prioritize responsibilities under aggressive timelines
• Strong critical thinking and problem-solving skills involving technology
• Results orientations with strong independent and team project management and time management skills
• Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audience