Email Marketing Specialist

| Watertown
At Markforged, we are on a mission to unlock the next 10x of innovation in design and manufacturing. We build an Industrial 3D Printing Platform to liberate designers and engineers from decades-old, slow part creation processes. NASA, Google, Ford, Amazon, Siemens and thousands of companies in 50 countries use Markforged to print same-day prototypes and produce stronger end-use parts than they did before. With Markforged, customers are able to ship 50X faster, spend 20X less, and build products that are 23X stronger.
We are seeking a creative and energetic Email Marketing Specialist who will own Marketing programs with a goal of building leads and pipeline. The demand specialist will not only grow web and lead traffic but also ensure Marketing impacts revenue growth, working collaboratively with our Sales team and channel partners.

Responsibilities

  • Design and implement multi-channel nurture streams to drive leads for sales follow up
  • Project manage nurture launches/updates by coordinating with internal stakeholders for alignment
  • Will generate new ideas, project requests, and manage prioritization of new initiatives
  • Will be expected to balance the content production and drive forward the marketing operations execution to generate successful outcomes
  • Report on the success of each campaign
  • Track metrics such as conversion, campaign leads, and CPLs across the website and our digital campaigns and make necessary adjustments to improve campaigns and organic traffic over time
  • Strong understanding of the business operations and close relationship with sales especially as it relates to the handoff process and how nurture impacts the sales funnel

We're looking for a candidate who:

  • Has a minimum of 3+ year’s experience successfully running marketing campaigns in the B2B world
  • Has experience using marketing automation, preferably Marketo
  • Has experience using Salesforce CRM
  • Understands inbound strategies with an emphasis on AdWords and SEO keyword knowledge
  • Drives towards results from marketing programs and can measure and analyze impact on pipeline and business
  • Has strong project management and organization skills
  • Enjoys a fast-moving environment working among engineers, software developers and creative makers
  • You want to join a team that is fun and driven to succeed
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Location

85 School Street, Watertown, MA 02472
85 School Street, Watertown, MA 02472

Perks of working here

401(K)
Casual Dress
Company Outings
Dental
Flex Work Hours
Game Room
Happy Hours
Health Benefits
Generous Parental Leave
Parking
Some Meals Provided
Stocked Kitchen
Unlimited PTO
Vision
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